Temporary Social Media Strategist (5 month assignment)

Location
San Francisco
Posted
Feb 27, 2018
Institution Type
Four-Year Institution


Temporary Social Media Strategist (5 month assignment)

University of San Francisco


Job Summary:

The University of San Francisco seeks an experienced online communications professional with expertise in social media and marketing to develop and manage the university's social media venues in support of the university's strategic goals. This is a 5 month temporary position that will begin in mid-April. The Social Media Strategist is responsible for creating and implementing social media content, including writing and editing, audience engagement, social media campaigns, and event promotion.

Job Responsibilities:

- Implement a social media content plan that aligns with the university’s strategic goals, messaging platform and deepens relationships and engagement with key audiences
- Work with an editorial calendar and collaborate with OMC staff and USF clients to ensure there is a constant stream of innovative and relatable content to promote and contribute to the academic and strategic goals of the university
- Collaborate with the Assistant Vice President for Content Strategy, Editorial, Media Relations, Web Communications, Designers and Multimedia teams to incorporate strategies for releasing news, magazine stories, videos, and other related content
- Manage and grow official USF-sponsored social media venues
- Strategically plan and coordinate social media content across all university digital communication channels
- Identify key audiences and strategize most effective communication pathways for engagement
- Report on performance metrics and analytics to determine successes, suggesting opportunities for improvement
- Responsible for social media listening efforts and addressing content of concern
- Train colleagues and university leaders in the use of social media and best practices
- Monitor and evaluate social media trends, looking for new directions and methods to engage with key audiences.
- Manage and guide a team of student workers
- Perform other duties as assigned

Minimum Requirements:

- Understanding of and commitment to USF’s Vision, Mission, and Values
- Bachelor’s degree in communications, digital media, marketing, journalism, or related field
- 3+ years of experience in social media marketing, online community management, or e-communications
- Demonstrated understanding of social media trends and best practices. Experience with social media tools such as Hootsuite is expected
- Ability to create effective content for a variety of audiences
- Provide at least three samples of past work that showcases your direct work and writing in social media posts/campaigns

Additional Knowledge, Skills, and Abilities:

- Creative and innovative in both the creation of content and exploring new ways for digital interaction to build relationships
- Strong writing ability and experience in developing written content
- Excellent interpersonal communications skills. Demonstrated ability to develop and maintain positive business relationships
- Strong strategic, organizational, and project leadership skills
- Able to work effectively both independently and cross-functionally within a team
- Ability to meet deadlines and work on multiple initiatives and projects simultaneously
- Strong customer service orientation

For information on how to apply, please visit the following link: www.usfjobs.com

EEO Policy
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individual’s race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.






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