Position Summary: This position contributes to setting the overall online editorial and audience strategy and works to ensure the strategic value of all content developed, edited and promoted by the Division of Marketing & Communications. Half storyteller and half project manager, the managing editor executes the content plan. The managing editor's job is predominantly execution, working to make the stories that are selected come alive including tone and assets, as well as through the timing of scheduling. You will be the primary point person for original content created by members of the media communications team and the brand marketing team to increase the reputation of the University of Georgia overall, as well as content flowing into the division from all the schools, colleges, units and divisions across UGA. You will create processes to work with media communications and brand marketing team colleagues to develop channel strategies to optimize the reach and engagement of content; including news releases, faculty-staff newspaper, UGA Today news center, eGaMorning, www.uga.edu home page, campus graphics, SEM, organic and paid social, digital display marketing, html emails, and social media. As a content editor, you will own the content calendar, oversee the editing of copy produced within the division, to ensure it is of the highest quality, in most cases working with the original writer through the rewrite and approval process. You also will be responsible for ensuring that all assets, such as photos and videos, are assigned, produced and ready by deadline. You will work with clients across the campus to develop compelling content that creates pride about the work being done to enhance the university's institutional brand and reputation in the state, nation and world. As the schedule allows, you also will produce content for the university's main channels. You lead team meetings to update editorial planning calendars and assist with editing/updating the UGA home page, the UGA Today news center and the eGaMorning daily newsletter. The successful candidate will be able to prioritize, multitask and meet deadlines. While you must be able to work independently, you also should be highly collaborative to work effectively with faculty, administrative staff, students, University administration, the University System of Georgia leadership team, state agencies, and other external business partners. Occasional night, weekend and holiday work may be required.
Responsibilities: Partners with the executive directors of media communications and strategic marketing, sets the strategy, direction, and tone for external relations editorial content, ensuring that all content is on brand, in keeping with the mission, of the highest editorial quality, and effective for specific target audiences and platforms. This would include editing content to ensure the highest quality and identifying needed assets, and then ensuring it is scheduled and published in the proper channels to support UGA's marketing communications strategy.
About UGA: The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state's oldest, most comprehensive, and most diversified institution of higher education (http://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,600 full-time staff. The University's enrollment exceeds 36,000 students including over 27,500 undergraduates and over 8,500 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
Full time/Part time: Full Time
EEO Policy Statement: The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.