Associate Director of Public Affairs and Communications - Digital, REQ-142
DESCRIPTION OF DUTIES AND RESPONSIBILITIES
Reports to the AVP and Executive Director of Public Affairs and works collaboratively to perform the following essential duties and responsibilities:
Website Planning and Administration
Assist with strategic planning for developing and designing the school’s website, microsites for College research institutes, and email newsletters. Manage online marketing of CMC.edu, implementing strategies for search engine optimization, improved content structure, meta-tagging, and user behavior and analytics tools. Help manage processes for gathering user input, analytics and behavior trends and creating enhancements based on the data. Make written and visual recommendations to improve website, email, social media. Monitor the site for content quality, links, brand messaging, and compliance with the school’s graphic identity guidelines. Make regular recommendations to CMC departments and business units concerning web content and design. Provide ongoing leadership and guidance to web editors in campus departments concerning content, multimedia, photography, editing, and copyright issues. Identify and respond to staff training needs for CMS development and design. Provide training to staff as needed. Participate in Public Affairs hiring and procurement processes, and manage web staff and interns. Represent the College at the CUC Web Administrators Group committee, executing CMC’s contribution to system-wide planning and initiatives, including the 7C-wide event calendar and online map of the Claremont Colleges. Partner with Information and Technology Services on the ADA-EIT Web Compliance initiative, including planning, implementation, training, and follow-up.
Web Design & Content Development
Design, develop, implement and maintain the College’s website. Direct decisions about placement and position of content on the CMC.edu web pages. Ensure that Public Affairs news content is of professional quality, ensure highest content quality by copy editing for grammar, spelling, and style, and writing engaging headlines. Develop social media engagement and analytics strategy incorporating Facebook, Twitter, Instagram, etc. Manage the code base of the website and CMS. Manage the code and plugins for institute CMS sites; consult, aid, and, when necessary, train institute staff on how to use the CMS to display content on the sites. Manage the College’s relationship and contracts with third-party vendors for services including web hosting, web forms, and other Software as a Service (SaaS) applications. Develop and maintain the content for Public Affairs image galleries. Develop and maintain online forms for campus departments. Design custom layouts and highlights for department and institute landing pages. Help campus entities develop distinctive messages for their websites or pages. Develop marketing materials for outreach including email newsletters and web microsites. Manage the import and display of events in the College’s events calendar on the CMC.edu site. Performs other essential duties and tasks specific to the position.
OTHER ESSENTIAL FUNCTIONS:
- Regular attendance is an essential function of this position.
- Ability to take and follow directions.
- Ability to work cooperatively with others.
- Ability to receive and respond appropriately to constructive criticism.
- Ability to display a positive attitude.
- Ability to multitask.
REQUIRED KNOWLEDGE, SKILLS, and ABILITIES: Individual must possess knowledge, skills, and ability to successfully perform the essential functions of the position or be able to explain or demonstrate how the essential functions will be performed, with or without reasonable accommodation, using some other combination of skills and abilities.
- Advanced knowledge of web development and website administration.
- Advanced knowledge of online video and its display on the web.
- Advanced knowledge of modern web and social networking sites.
- Proficiency in database-driven content management systems, such as Drupal and WordPress.
- Demonstrated ability to write and edit.
- Familiarity with graphic design applications such as Adobe PhotoShop, Adobe InDesign, and Adobe Illustrator.
- Ability to develop and enforce visual identity guidelines
- Ability to provide assistance and guidance to faculty and staff at all levels of web experience.
- Ability to proactively communicate with faculty, staff, and senior administration to ensure that project needs are being met.
- Ability to listen patiently to the user's description of the problem, probe with knowledgeable questions, and document the details.
- Ability to understand and clearly communicate resource limitations for various requests that might arise.
- Ability to work collaboratively with colleagues.
- Ability to use discretion in setting expectations for faculty and staff.
- Ability to work under time constraints and competing requests for services, and to set priorities that accurately reflect the relative importance of job responsibilities.
- Ability to understand an institutional web mission and apply it to policies and work procedures.
- Ability to plan and manage relevant budgets.
- Ability to supervise professional and student staff.
- Ability to communicate effectively with outside vendors.
EDUCATION: Bachelor’s degree required, preferably in computer science, or with significant computer science and liberal arts course work.
EXPERIENCE: Five or more years of proven experience in website design and development is required. Experience with managing professional staff is preferred. Experience in higher education is preferred.
LICENSES: A valid driver’s license or equivalent means of reliable transportation to off-site meetings and events is required.
GROOMING AND APPEARANCE: The Claremont Colleges seek to maintain a neat and professional image at all times.
HOURS: The regular hours for this position are 8 a.m. – 5 p.m. Hours may vary due to needs of the College or department.
CLASSIFICATION AND STATUS: This is a full-time, 12-month, exempt level, benefits-eligible position.
Physical Requirements: Light (up to 20 lbs.)
SUPERVISORY RESPONSIBILITY: Supervises project management for web-related tasks, which may include direct supervision of regular professional staff, student interns, or third-party vendors.
REPORTS TO: This position reports to the Executive Director of Public Affairs and Communications and Marketing and/or the Associate Vice President of Public Affairs and Communications.
BACKGROUND CHECK: The successful candidate will be required to undergo a full consumer background check. Certain positions will require the successful completion of a post-offer physical agility test. Employment is contingent on the satisfactory results of the aforementioned, in addition to compliance with requirements cited in this job description.
ADA/OSHA: This job description defines the essential or fundamental job duties of this position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. It may also include marginal functions, generally defined within Title 1 of the Americans with Disabilities Act (ADA) and the Occupational Safety and Health Administration (OSHA).
DISCLAIMER: This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this position. When duties and responsibilities change and develop, the College will review this job description and make changes of business necessity.