Adjunct Faculty, Integrated Marketing Communications, Fall 2018

Success happens here. Founded in 1899, Mount Ida College is a small, private college in Newton, Massachusetts, just minutes from Boston which provides career focused programs built upon a strong foundation in the social sciences, humanities and the arts, all developed and implemented to prepare our approximately 1,400 students for success in their chosen fields of endeavor.

The School of Business seeks a part-time instructor to teach an ON-CAMPUS undergraduate Integrated Marketing Communications course for the Fall 2018 semester. An additional stipend will be provided for developing the course.

Course description:
Integrated Marketing Communications This course concerns the communication function in marketing. It is designed to introduce students to integrated marketing communications (IMC). It aims at relating the elements of the marketing mix (4P's) to the various aspects of the communications that take place between the firm and its customers. The course builds on a base of strategic marketing planning and consumer behavior and then proceeds to examine the role of the promotional mix (e.g., advertising, direct marketing, sales promotion, Internet and interactive marketing, publicity and public relations) in developing integrated marketing communications programs and helping organizations meet strategic marketing objectives.Candidates must have at least a Master's degree and experience teaching similar courses.

Mount Ida College is an Equal Opportunity Employer. We are committed to building a culturally diverse faculty and staff and strongly encourages applications from individuals who would increase the richness of the College's diversity.

PI101113715

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