Adjunct Faculty, New Product Development and Packaging, Fall 2018

Success happens here. Founded in 1899, Mount Ida College is a small, private college in Newton, Massachusetts, just minutes from Boston which provides career focused programs built upon a strong foundation in the social sciences, humanities and the arts, all developed and implemented to prepare our approximately 1,400 students for success in their chosen fields of endeavor.

The School of Business seeks a part-time instructor to teach an ON-CAMPUS undergraduate New Product Development and Packaging course for the Fall 2018 semester. An additional stipend will be provided for developing the course.

Course description:New Product Development and Packaging Identifying opportunities, developing strategies, and designing processes for the creation of new products, are key responsibilities for both entrepreneurs and managers in established firms. But developing new products is also fraught with risk: an overwhelming majority fails when introduced to the market. In addition, each year, companies spend more on packaging than on advertising. As markets have matured and competitive differentiation narrowed, packaging has become a very important component of marketing strategy. The objective of this class is to develop capabilities that will allow you to make smart decisions about which new products to make, and what strategies and development processes to use. The aim is to combine the development of a conceptual framework with real life examples and assignments that can help form a solid foundation for designing strategies and development processes for new products.Mount Ida College is an Equal Opportunity Employer. We are committed to building a culturally diverse faculty and staff and strongly encourages applications from individuals who would increase the richness of the College's diversity.

Candidates must have at least a Master's degree and experience teaching similar courses.

PI101113652

Similar jobs

Similar jobs