Associate Dean for Enrollment Management - Peabody College of Education

Nashville, Tennessee
Feb 07, 2018
Faculty Jobs
Executive Administration Jobs
Institution Type
Four-Year Institution

About the Position:

Reporting to the Dean, the Associate Dean for Enrollment Management will provide leadership, strategic direction, management, and oversight for all activities related to graduate/professional student recruitment including marketing, admissions, and financial aid, for the Vanderbilt Peabody College of Education and Human Development.

This person will be the primary leader and ultimately held accountable for the following efforts:

  • Facilitating an annual process, alongside the Dean and other Peabody leadership, to set annual enrollment targets
  • Developing and implementing a data-informed strategic enrollment management plan that meets targeted enrollment goals and enrolls a high-quality, diverse student body that represents and enhances the reputation of Peabody College
  • Managing an Admissions team and collaborating with the Associate Dean of External Affairs, Director of Interactive Art and New Media, and the Manager of Digital Media Strategies to implement the elements of the strategic enrollment management plan
  • Collaborating with graduate/professional Program Directors and departmental Admissions Coordinators to provide information, resources, and advisory support necessary to meet programmatic enrollment goals
  • Providing leadership to establish admissions priorities and to develop and implement systems and processes to achieve established goals
  • Providing quantitative and qualitative reporting on admissions and enrollment data in the context of the enrollment landscape
  • Implementing and overseeing the packaging and disbursement of the College’s graduate/professional merit aid strategy


About the Department:

With a genealogy dating to a one-room Nashville schoolhouse in 1785, Peabody College today is a world-class college of education and human development. Our mission is to enhance the human condition, with a particular focus on children’s learning and development. We do this as we always have, through the preparation of teachers and leaders; through cycles of research, implementation, and refinement; through service to families, schools, and communities; and through external engagement with professionals, leaders, and policy-makers. Peabody’s focus on learning differences has helped to define the college, as has a reputation for empirical rigor in educational neuroscience; child, family, and community development; special education; the learning sciences; and educational leadership and policy. Peabody is devoted to creating opportunity in an increasingly diverse society and to solving large societal problems. Peabody has consistently been ranked in the top ten education schools by US News and World Report. With 18 professional and 5 PhD programs, our annual enrollment is approximately 1,000, almost half of whom are recruited each year.


About Vanderbilt University:

Vanderbilt is a renowned private institution founded in 1873 located a little more than a mile from downtown Nashville, TN. The university’s students, faculty, staff and visitors frequently cite Nashville as one of the perks of Vanderbilt. VU is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt was recently ranked #1 in the Princeton Review among 382 top colleges and universities for “happiest students” - as well as #2 for “best quality of life” and “great financial aid,” #5 for “best run colleges” and “beautiful campus,” and #6 for both being in a “college city that students love” and having “great campus/city relations.”


Duties, Responsibilities, and Expected Outcomes:

  • Inquiry and Communications
  • Creating a targeted communication and marketing strategy, continuing to enhance website, and developing program-specific materials, in partnership with Director of Admissions and Director of Interactive Art and New Media. Recruitment
  • Creating and managing the recruitment strategy, and tracking and reporting on recruitment progress and trends
  • Developing recruitment tools such as webinars, feeder school relationships, student/alumni ambassador programs, and visit strategies
  • Developing the communication strategy to drive applications Application and Admissions • Setting application and admissions targets and tracking and reporting on admission progress
  • Creating and communicating strategy to inform admit decisions, providing data to inform these decisions Aid Awards and Strategy • Creating financial aid strategy, setting merit aid types and amounts, tracking and managing assistantships
  • Managing financial aid budget • Communicating aid and assistantship information to students Yield and Post-Matriculation • Managing admitted student events, website, newsletter, and student AmbassaDore program
  • Conducting customized yield actions
  • Creating and updating enrollment management progress dashboards
  • Reporting yield progress to community



The successful candidate will have the following skills and credentials:

  • Masters degree required (PhD or EdD preferred)
  • 8 years of experience (with 5+ years of experience specifically in successful graduate recruiting with increasing responsibilities) 
  • Strong analytic skills
  • Mastery of an admissions platform (Slate, Banner, etc.) (Vanderbilt uses Slate)
  • Strong verbal and written skills
  • Evidence of strategic planning ability


Benefits: In addition to offering a lively community that encourages learning and celebrates diversity, VU offers a competitive, flexible benefits package including health, dental, vision, life, accidental death & dismemberment, disability insurance, paid time off, and a 403(b) retirement plan with employer match. Vanderbilt offers tuition assistance to employees, spouses and dependent children. Also, after five years of service, Vanderbilt will pay up to 55% of the tuition for up to three dependent children to earn a bachelor's degree. Learn more about Vanderbilt's benefits at VU Benefits Overview