Digital Marketing Social Media Coordinator
Position Summary: The University of Georgia Division of Marketing & Communications is looking for a tech-savvy digital marketing/social media coordinator to execute digital marketing campaigns and manage content posting and engagement for UGA's social media channels. This position will be responsible for contributing to the University of Georgia's digital presence online including social media and digital advertising. You will manage day to day duties, make content updates, curate the editorial calendar, draft social and ad copy, drive SEO initiatives, and implement campaigns across various digital platforms. You should have command of best practices and trends in social media marketing, enjoy being creative, possess excellent writing and proofreading skills as well as strategic and researching skills, enjoy working both independently and collaboratively, and understand how to both build and convert a digital audience.
Responsibilities: * Support Adwords, SEO, including Google AdWords and social media ad management. * Create, curate and schedule engaging content for UGA brand social media accounts. * Oversee monthly social media calendar creation for each channel and post daily to each social media channel * Participate in and provide social media coverage of campus events and other storytelling opportunities. * Monitor social channels for community engagement and conversation opportunities; Join the conversation in social media through outreach and responses. Respond appropriately to follower comments and messages. * Participate in social media duties during emergency communications situation * Create engaging social media content that fits with the UGA social media strategy.
Qualifications: Bachelor's degree in journalism, communications or a related field. Three years of relevant work experience in marketing/communications/public relations with at least two years specifically in social media/networking.
About UGA: The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state's oldest, most comprehensive, and most diversified institution of higher education (http://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,600 full-time staff. The University's enrollment exceeds 36,000 students including over 27,500 undergraduates and over 8,500 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
Full time/Part time: Full Time
EEO Policy Statement: The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation or protected veteran status.