Communications Specialist (Public Affairs/Communication Specialist II)

Job description

Communications Specialist (Public Affairs/Communication Specialist II)
California State University, Fresno

To apply:


Salary range: $3,515 - $5,818 per month (Anticipated hiring range $3,515 - $4,166)
Note: This is a full-time (40-hours per week) probationary, exempt position

Organizational Description

University Advancement ensures that a strong and consistent brand inspires and deepens the University's bond with the public it serves. As such, it advances the brand objectives (and ultimately those of the University Strategic Plan) by executing on best marketing and communications practices.


Under the direction of the Director of University Communications, the Communications Specialist (Writer) supports University Communications and Advancement by developing, writing, monitoring, and/or editing a variety of print or electronically-based communication materials, as well as assisting the team in coordinating related internal and external communications, including social media, community and public relations activities.
This position serves in a general role to help with University Communications projects with an emphasis on writing campus news stories. The Communications Specialist will be expected to collaborate with others in University Communications and to assist higher level employees on a variety of communications/marketing projects.
The Communications Specialist will be expected to work independently on assigned projects while assisting and working with the other members of the Communications team. Work is performed under general supervision and requires the regular exercise of judgment and discretion to interpret policies, procedures, and objectives. This position will also interact with a variety of people, be creative, maintain high quality journalism and public relations standards, and adapt to conditions in an often fast-paced, deadline-driven environment.
Under the director, this position is also responsible for developing and maintaining relationships with relevant internal and external constituents to ensure that the public receives relevant, timely, and positive information about the university and its programs. This person should develop a strong understanding of the University's marketing objectives and strategic plan to best communicate brand standards in all messaging. This position can also be assigned specific responsibilities relative to the ongoing management of communication materials on the campus website.
The employee shall allocate priority and time to duties mentioned below based upon direction from the manager to whom this employee reports. The manager will communicate priorities and time allocation.

Position Summary

	•	Write and edit campus news stories, articles related to Fresno State, and press releases
	•	Research and generate original content for stories and articles
	•	Monitor and post on social media
	•	Assist with press conferences and media interviews
	•	Assist with emergency communications during crises
	•	All other duties as assigned by supervisor
Secondary Duties of the job include:
	•	Work with other communication specialists on campus to coordinate campus news stories in a strategic manner
	•	Maintain content on Fresno State news website
	•	Work with student interns to complete press releases and social media posts
	•	Act as a media spokesperson if needed

Knowledge, Skills & Abilities

	•	Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, and/or marketing areas
	•	Working knowledge of marketing and research techniques and methods
	•	Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events
	•	Thorough knowledge of web communication techniques, vehicles and formats
	•	Knowledge of interview techniques and the ability to define and deliver media messages
	•	Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills
	•	Strong story development and journalistic writing skills, as well as advanced editorial skills
	•	Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage
	•	Working knowledge of copyright and other applicable laws pertaining to publications and the media
Ability to:
	•	Build and manage more sophisticated media contacts
	•	Effectively use web technology to achieve communication goals
	•	Analyze and select pertinent facts and integrate them into communication vehicles
	•	Apply market research to identify communication needs and target audiences
	•	Apply appropriate statistical techniques and methods to research
	•	Provide lead work direction

Education and Experience

	•	Bachelor's Degree
	•	Three years of experience in journalism or public relations

Specialized Skills

	•	Ability to work unusual and extended hours

Preferred Skills

	•	Working knowledge of protocols and etiquette related to public relations and media relations
	•	Four or more years of experience in journalism or public relations
	•	One or more years of experience in social media
	•	Experience writing in AP style
	•	Knowledge of the local media market
	•	Familiarity with Fresno State
	•	Working knowledge of protocols and etiquette related to public relations and media relations
	•	Skills to research and repurpose various content for social media posting
Ability to:
	•	Effectively manage social media relations and apply effective social media strategies and techniques
	•	Keep abreast of campus events and garner subject matter expertise in relation to current events to identify and capitalize on publicity opportunities that will promote the university and increase positive publicity
	•	Appropriately handle sensitive and confidential information
	•	Manage multiple, concurrent research and writing assignments, working successfully under deadline
	•	Work independently and take initiative to develop projects, find resources, solve problems, anticipate issues, and obtain information
	•	Understand issues from a broad, strategic perspective

Filing Deadline

February 25, 2018

Application Procedures

Complete the required fields on the online application, a resume, and three professional references, including telephone numbers, are required. A cover letter that addresses your qualifications for the position is also required. Full consideration will not be given to applicants who fail to complete all application requirements.

Pursuant to Executive Order 1088, reasonable accommodation is to be provided upon request from an employee or applicant with disabilities, unless doing so would impose an undue hardship on the campus. What constitutes a reasonable accommodation is to be determined by the campus on a case-by-case basis after it has received the individual's request for accommodation and engaged in an interactive process. Employees or applicants requiring reasonable accommodation should contact Human Resources directly at (559) 278-2032.

How To Apply

To apply for this or any open position at Fresno State visit our online employment site at:

Other Requirements

Pursuant to the requirements of the Immigration Reform and Control Act of 1986, any offer of employment is contingent upon verification of individual's eligibility to be employed in the United States.

California State University, Fresno, in conjunction with the CSU policy, requires that the successful candidate complete a full background check (including a criminal records check) prior to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer or continued employment of current CSU employees who apply for posted positions identified as sensitive.

California State University, Fresno annual security report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by Fresno State, and on public property within, or immediately adjacent to or accessible from the campus. The report also includes institutional policies concerning campus security, alcohol/drug use, crime prevention, reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report by contacting the Campus Police Department or by accessing the following web site:

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment. You can obtain a copy of this Executive order by accessing the following web site:

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

California State University, Fresno is a smoke free campus. For more information, please click

Other Applicant Information

Applicants will receive confirmation of receipt of their application materials via automatic email reply. In addition, qualified applicants will receive email notification at the conclusion of the recruitment process.

It is the policy of the California State University to fill vacant positions represented by the California State University Employees' Union (CSUEU) with qualified applicants currently employed on the campus. Other applicants may be selected when it is necessary to meet the best interests of the campus by obtaining specialized skills and abilities not available from campus applicants.

Temporary positions filled through recruitment may be extended or converted to permanent status without a second recruitment depending on the availability of funding and the circumstances that created the vacancy. A permanent or probationary on-campus applicant selected to fill a temporary vacancy at a higher classification or skill level that expires within the stated timeframe may return to his or her previous classification, not necessarily in the same position, subject to the conditions of the appropriate bargaining agreement.

Equal Employment Opportunity

California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Order 883 prohibits discrimination and Executive Order 927 prohibits harassment, on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity, per HR 2004-12), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Retaliation against individuals for complaining about these proscribed conduct, opposing such conduct, or participating in an investigation or proceeding involving such conduct is prohibited by both executive orders.

Further, California State University, Fresno's statement of commitment to equal employment opportunity principles is also found in the various collective bargaining agreements.

General Information

California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to offer high-quality educational opportunities to qualified students at the bachelor's and master's levels, and in certain applied disciplines, at the doctoral level. The current student enrollment is approximately 24,000, including a large percentage of students with diverse and
culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and world. California State University, Fresno promotes student learning and community engagement through faculty scholarship and service learning opportunities in collaboration with community organizations, educational institutions, industry, business and government. The University was one of the first U.S. Colleges and Universities to be selected by The Carnegie Foundation for the Advancement of Teaching for its Community Engagement Classification.

Metropolitan Fresno, with a multi-ethnic population of over 600,000, is located in the heart of the San Joaquin Valley on the western edge of the Sierra Nevada Mountain Range. The campus is within driving distance of San Francisco, Los Angeles, Yosemite, Kings Canyon and Sequoia National Parks, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.





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Job No:
Posted: 1/26/2018
Application Due: 8/1/2018
Work Type: