Director of Freshman and International Admissions

University of Florida
Gainesville, Florida
Jan 23, 2018
Institution Type
Four-Year Institution

The University of Florida (UF) is a public land-grant institution and a member of the Association of American Universities enrolling over 55,000 students, including 36,000 undergraduates. UF is among the nation’s most academically diverse universities, with 16 colleges offering 100 undergraduate degree programs, 200 graduate programs, 30 combined degree programs and professional degrees in the areas of dentistry, law, medicine, pharmacy, and veterinary medicine. The University is located in Gainesville, a city of approximately 125,000 residents in north central Florida. The University of Florida is ranked in the Top 10 of Public Schools by US News & World Report, No. 2 in the nation among public universities and No. 1 in Florida on the Kiplinger’s Personal Finance magazine list of Best College Values for 2018.

Reporting to the Associate Vice President for Enrollment Management, the Director of Freshman and International Admissions provides overall leadership and supervision to the outreach, recruitment, scholarship, and admissions efforts of freshman and international applicants, to include marketing and communication, Welcome Center, alumni relations, scholarships, and territory management within the state, nationally and internationally. The Director develops proactive and nimble strategies to adjust to changing environments and trends in recruitment and admission of freshman and international students; uses best-practices and current technological solutions to manage inquiry and applicant pools; utilizes appropriate social media tools to engage prospective, applicant and admitted students, maintain communication and manage yield. The Director, working collaboratively with the Director of Admissions Operations and the Associate Vice President for Enrollment Management, will make admission decisions to shape the freshmen class, in an effort to meet yield and enrollment targets, and support university enrollment initiatives. This position will contribute to the enrollment, diversity, and internationalization goals of the university through the intentional expansion of recruitment efforts into key international and out of state markets. In addition to overseeing the international outreach and recruitment efforts, the Director supervises the credential evaluation of international freshman, transfer, and graduate students. Further, the Director, in collaboration with the Director of Admissions Operations, will build and maintain positive working relationships with the secondary school community and state college/community college advisors, conducting workshops and participating in activities designed to educate the high school guidance and state college/community college advisor communities about the University of Florida in general and the freshmen and transfer application and admission process specifically. This position manages the budget for the outreach and recruitment area of the Admissions Office and works in conjunction with the Director of Admissions Operations to direct budget management, purchasing, and personnel management of the office. The Director leads a management team focused on outreach, recruitment and scholarships for freshman students including hiring, training, supervision, and mentoring of staff.

The successful candidate will have a minimum of a bachelor’s degree and eight years of progressively responsible experience, or a master’s degree and six years of relevant experience in admissions, enrollment management, academic affairs, or student affairs. The successful candidate will have experience with recruitment of students from diverse backgrounds, international students, and academically talented students. Additionally, the candidate must demonstrate excellent abilities in supervision, management, selection, performance evaluation, leadership, conflict resolution, problem solving, and team building. The new Director will have proven knowledge of marketing principles, practices, and techniques relevant to student recruitment; appreciation of current and innovative technology used in recruitment and application processing including social media and CRM; and an understanding of the importance of building and maintaining open communication with a variety of stakeholders including faculty, staff from other divisions of the university, parents, students, and partners at high schools and community colleges. Furthermore, the position requires a proven track record of exceptional leadership in admissions/recruitment; experience with strategic planning, budgeting, and program development; the ability to effectively use data for analysis and assessment; strong interpersonal and communication skills; and the ability to contribute to the overall leadership and vision of the division.

Review of applications will begin February 20, 2018 and continue until the position is filled. A resume with an accompanying cover letter may be submitted via the Spelman Johnson website at Nominations for this position may be emailed to Heather J. Larabee at Applicants needing reasonable accommodation to participate in the application process should contact Spelman Johnson at 413-529-2895.

Spelman Johnson

University of Florida – Director of Freshman and International Admissions

Heather J. Larabee, Search Associate

Visit the University of Florida website at

The University of Florida is an equal opportunity institution dedicated to building a broadly diverse and inclusive faculty and staff.

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