Director, Marketing and Enrollment Communications
Director, Marketing and Enrollment Communications
University of San Francisco
The Director of Marketing and Enrollment Communications, reporting to the Dean of the School of Management, has the overall responsibility for development, coordination, and implementation of enrollment management, recruitment, and marketing strategies to achieve enrollment goals and to communicate consistently the brand and identity of the School to its various constituencies. The Director will have a comprehensive understanding of market segments, as well as the School's programs and be able to accurately and persuasively represent and market the School and its academic programs to prospective students and others. The Director is someone with broad skills who can provide visionary and operational leadership in communication strategy for recruitment, enrollment, and retention through initiatives that are contemporary, on brand message, relevant, and serve to provide greater visibility of USF to prospective students at both the undergraduate and graduate levels for traditional, transfer, and on-line programs. The Director ensures that the School uses the most contemporary and effective approaches to reach prospective students and coordinates innovative communications initiatives through a variety of media including print, web, email, and social media.
• Directs the development of creative communications for engaging prospects, applicants, and current students in alignment with the USF SOM brand and communication strategies.
• Oversees the day-to-day operation of the Marketing and Enrollment Communications unit.
• Leads the research and analysis of the competitive landscape from a School-wide perspective, as well as by each graduate program.
• Works collaboratively with the Dean, Associate Dean of Graduate Programs and Program Directors to develop the overall communications strategy for the School of Management that includes but is not limited to print, email, web content, social media, presentations, etc.
• Serves as liaison to the University’s Office of Marketing Communications for the design, development and production of print and electronic communications related to recruitment and enrollment.
• Creates, organizes, and schedules communication plans in collaboration with Program Directors of the School to ensure communication plans are devised to manage short- and long-term goals along with maintaining a schedule of necessary daily updates.
• Ensures consistent and thoughtful messaging across all student populations and outside entities and develops strategies for the university to incorporate communication to prospective and current students.
• Works closely with Associate Dean of Graduate Programs and the Director of Graduate Recruiting and Admissions in developing and analyzing admissions data and making informed decisions to position the School in relation to its competitors.
• Evaluates, develops, and coordinates with the Director of Graduate Recruitment and Admissions the design and production of print and electronic communications related to recruitment, travel, campus visits, and event program communications.
• Writes, edits, and produces internal communications, campaigns, publications, and advertisement in marketing the School to the university community.
• Leads the development and implementation of public relations strategies to elevate the visibility and perception of the School with external constituencies, including but not limited to: the Bay Area business community, thought leaders, Deans of other AACSB accredited schools, alumni, prospective students, donors and prospective donors, and the public-at-large.
• Develops new content by conducting interviews with current students, faculty, coaches, and others for use in communications, web content, and new media initiatives.
• Ensures the website is continuously updated with timely news stories, photographs, and videos that show and tell the story of the School.
• Develops key performance indicators and implements the means to determine the effectiveness of different recruitment messages and means of communication. Evaluates response rates and overall success of enrollment communications initiatives.
• Examines best practices and strategies of competitors.
• Remains current with higher education marketing trends and developments.
• Maintains production within budget.
• Ensures timely and accurate production and execution of all communication including but not limited to: graduate program brochures, marketing collateral, invitations, postcard announcements, and event signage.
• Ensures adequate inventory of marketing and enrollment collateral.
• Serves on University-wide committees related to branding, marketing and communications.
• Performs other duties as assigned by the Dean.
Supervision Exercised: Responsible for staff hiring, development, and evaluation. Coaches and develops team members in areas of responsibility. Conducts formal and informal performance evaluations.
• Events Manager
• Web Manager
• Program Assistant
• Extensive and successful experience in enrollment management for seven (7) years or more in either the undergraduate, graduate, or professional arenas in higher education;
• At least 5 (five) years of experience in a supervisory role,
• 7 (seven) to 10 (ten) years of experience on effective leadership in the areas of strategic marketing with the ability to motivate, guide, and work side-by-side with the faculty, administrators and staff
• Bachelor’s degree, with Masters preferred
• Demonstrated outstanding written, verbal, and interpersonal communication skills.
• 7 (seven) to 10 (years) of demonstrated success in developing publications, professional writing, editing, and proofreading.
• 5 (five) to 7 (seven) years of experience in using social media marketing tools to build brand awareness and a demonstrated interest in keeping abreast of new technologies with a firm understanding of web technologies, applications and analytics, including social networking, social media tools, and current communication trends (including video and mobile).
• Extensive experience, 7 (seven) to 10 (ten) years, developing comprehensive communication flows.
• Familiarity with technologies including online admission and client relationship management systems.
• Demonstrated sensitivity in dealing with matters involving applicants, students, faculty and staff, and be a strong team player.
• Willingness to work occasional evenings and weekends.
Additional Knowledge, Skills, and Abilities:
• Proven analytical and creative ability to address targeted messages to a variety of audiences.
• Strong project management and organizational skills, including ability to set priorities, manage simultaneous projects, and complete projects on time.
For information on how to apply, please visit the following link: www.usfjobs.com
The University of San Francisco is an equal opportunity institution of higher education. As a matter of policy, the University does not discriminate in employment, educational services and academic programs on the basis of an individual’s race, color, religion, religious creed, ancestry, national origin, age (except minors), sex, gender identity, sexual orientation, marital status, medical condition (cancer-related and genetic-related) and disability, and the other bases prohibited by law. The University reasonably accommodates qualified individuals with disabilities under the law.