Associate Director of Brand Marketing

Alliance, Ohio
Nov 06, 2017
Institution Type
Four-Year Institution

Position Reports to: Vice President for Marketing

Fundamental Objectives of this Position:

The University of Mount Union is seeking a dynamic and enthusiastic marketing professional with an interest in applying his or her skills and knowledge in a highly-creative, team-oriented environment to serve as associate director of brand marketing. The associate director is primarily responsible for administering all brand-related initiatives of the Office of Marketing, specifically as they relate to enrollment service. The position is an integral part of the Office of Marketing and represents a major component of the information flow of the University. The associate director reports to the vice president for marketing and must be able to interact and communicate effectively with colleagues, all constituents of the institution, third-party vendors, suppliers, and outsourcing partners.

Primary Duties and Responsibilities

  • Implements branding strategy for internal and external audiences by clearly communicating the objectives, target audiences, key messages, and processes to the marketing staff
  • Ensures that the Mount Union brand and its accompanying target messages are being disseminated in all enrollment-related communication
  • Works with the director of academic program marketing to ensure cohesion and efficiency in efforts
  • Educates the campus community about the institutional identity program and enforces its policies campus wide
  • Oversees licensing efforts, approves artwork, and distributes logo requests when appropriate
  • Analyzes measurements for return on investment and makes recommendations for adjustments and future goal setting based on the data
  • Develops and implements short and long-term goals, objectives, policies, and procedures regarding printed materials
  • Implements marketing-related tactics via printed publications and other designed works as defined by the Strategic Marketing Plan
  • Oversees and/or designs functional publications including, but not limited to, the admission sequence, brochures, flyers, posters, newsletters, postcards, booklets, and advertisements
  • Organizes photo shoots on campus to gather images for publications, the website, and other marketing initiatives
  • Serves as the liaison with outsourcing partners
  • Participates in University compliance training as communicated by the University or the vice president for marketing
  • Performs other job-related duties as assigned by the vice president for marketing

Essential Skills and Characteristics

  • Excellent organizational, analytical, and communication skills
  • Ability to thrive in a fast-paced, high-demand position
  • Ability to multitask and prioritize projects
  • Demonstrated experience in the successful completion of multiple projects and responsibilities
  • Ability to think creatively, strategically, and positively
  • Excellent interpersonal skills
  • Ability to communicate effectively both verbally and in writing
  • Ability to write, edit, and/or develop articles, reports, and publications
  • Familiarity with publication design, including use of Adobe products including InDesign, Photoshop, and Illustrator
  • Ability to contribute independent thought while working on collaborative teams
  • Ability to communicate with various levels of users to understand and resolve issues
  • Availability to work evenings and weekends as necessary in addition to the regular day

Minimum Qualifications:

A bachelor's degree in marketing, communication, or other related field and at least five to seven years of marketing experience are required. Experience in higher education is a plus.

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