Director of Parent Giving

Lexington, Virginia
Minimum: $75,144
Oct 12, 2017
Institution Type
Four-Year Institution

Position Summary:

Reporting to the Director of Leadership Giving, the Director of Parent Giving is responsible for all parent and family giving including the Parents Fund, major gifts and special gifts from past parents.  The Director of Parent Giving is responsible for the solicitation and cultivation of rated parent and family prospects ensuring this group of prospects are properly assigned, personally visited, and appropriately solicited by a University development officer. The Director manages all activities, volunteers, events and strategy for the Parents Leadership Council, W&L’s leadership giving society for parent donors.  Working closely with the Annual Fund and Leadership Gifts, the Director of Parent Giving will design, develop, and manage a comprehensive program of focused solicitation strategies to persuasively present the priorities and case for university support to successfully close leadership annual fund gifts for the Parents Leadership Council and major gifts for University priorities.

Essential and Related Functions:           

  • Designs, oversees and analyzes effective and sustainable annual fund-raising activities and related programs to: raise in excess of $1.85 million in unrestricted support in FY18 and increasing amounts in subsequent years for the Parents Fund from non-alumni parents and families.
  • Develop and manage a portfolio of 100 major gift and leadership annual fund parent prospects.
  • Extensive travel to visit with highly rated parent prospects with defined moves management plans for each prospect after an initial visit.
  • Coordinate with leadership gift officers to qualify, cultivate and solicit parent and family prospects.
  • Coordinate closely with the annual giving staff in the solicitation of parents for annual support with a goal of increasing donor participation.
  • Coordinate activities with other departmental colleagues to develop a common and consistent strategy for all parent/family development and stewardship efforts in support of the University.
  • Persuasively present the University's mission and goals.
  • Work collaboratively with colleagues, faculty, and senior administration. 


The Director of Parent Giving will be a passionate, high-energy individual with outstanding skills in management, communication, and team building with a history of success in previous work experience and a desire to work in higher education. The successful candidate will have a minimum of three to five years of successful fundraising experience preferably in a higher education setting. A Bachelor's degree is required. The position requires sophisticated interpersonal skills, the ability to listen effectively, and outstanding written and oral communication skills. Candidates should be organized, able to work collaboratively and strategically, and be a talented motivator of volunteers. Knowledge of Moves Management principles and donor database systems is a plus. High levels of energy, motivation and determination required.

The Director of Parent Giving is expected to be a person with strong character and leadership abilities and excellent human relations skills to represent the University effectively with its parents and other external constituents. The ideal candidate will be currently functioning in a development or fund raising capacity with a record of accomplishment. A record of achieving targets and goals is expected. Experience with publications and development marketing communications will be a significant plus.  


Washington and Lee is an Equal Opportunity Employer.  As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all‐inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.