Sr. Director of Marketing & Communications - VPA

Location
Stanford
Posted
Oct 09, 2017
Institution Type
Four-Year Institution


Stanford University

Sr. Director of Marketing & Communications - VPA

Job Number:
76588

Sr. Director of Marketing & Communications - VPA

Job Purpose
The Vice Presidency of the Arts (VPA) seeks an accomplished, polished, and versatile Sr Director of Marketing & Communications to develop, execute, and assess a proactive marketing and communications strategy aimed at brand management and elevating the reputation of Stanford Arts nationally and internationally. This position will coordinate a cross-functional team, reporting to the Associate Vice President for the Arts and working with a steering committee of key stakeholders. The position will lead the marketing, communications, social media, digital/web and graphic design initiatives for VPA.

About Us
The Vice Presidency for the Arts at Stanford University was established in February 2017 to elevate the arts in the University's priorities and lead strategic planning for the University's arts goals. Stanford's non-departmental arts programs fall under the auspices of the Vice President for the Arts, including Stanford Live and Bing Concert Hall, Anderson Collection at Stanford University, Cantor Arts Center, the Stanford Arts Institute, and the Institute for Diversity in the Arts. The Office of the Vice President for the Arts also manages campus-wide arts opportunities, strategic partnerships, arts grant opportunities, and student support.

Core Duties
Strategic Communications: The Sr Director of Marketing and Communications will be responsible for developing, implementing, and delivering strategic communication plans, long and short-term goals, including methods of measuring the plan's impact on and contribution within VPA, Stanford, national and international audiences.
  • Develop, implement, and prioritize efficient and effective means of communicating the innovations, academic excellence, and essential nature of Stanford Arts and its components to internal audiences, the general public, the media, alumni, prospective and admitted students, faculty, staff, and current students.
  • Participate in the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including digital, print, social media. Prepare for crisis communications response such as protocols for crisis communication management including off-hour phone trees to channel editors.
  • Lead messaging workshops for staff, media events for external media, and communications events with donors, alumni, and other advocates. This individual will lead development of content for these in consultation with the AVP and will serve as key stakeholder in the rebranding work.
  • Develop and execute strategy for coordinating communications of the relevant stakeholder organizations, especially Stanford Live, Cantor Arts Center, and Anderson Collection at Stanford University, while continuing to meet stakeholders' business needs.

    Marketing and brand strategy: The Sr Director will develop cohesive brand, marketing and communication strategies for VPA, incorporating digital, print and social media channels. He/She will recommend, manage, and execute integrated marketing plans/programs and strategies to meet business objectives which includes reviewing messaging strategies, channel mixes, budgets, and current and potential audience's mixes by leveraging best practices, market research, and data analytics.
  • Develop print and digital media plans that support the marketing plans for key exhibitions, performances and programs and oversee the analysis of results.
  • Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and track market trends and recommend marketing improvements based on findings.
  • Apply learnings about audiences and segments from the customer/visitor tracking studies on channel selection and messaging. Build out CRM and apply segmentation learnings to provide personalized communications, as well as ongoing benchmarking of best practice from the Arts, Universities, and for-profit markets.

    Leadership development: The Sr Director will lead, hire, and train staff and appropriately align resources/re-scope areas of focus to best meet operational goals and objectives of the organization.
  • Develop and lead MarCom across the organizations in VPA, including marketing, communications, web, social and graphic design.
  • Manage, develop, and track budgets throughout the year. Evaluate cost effectiveness of events to support MarCom objectives.
  • Leverage relationships with key reporters and editors, media, community and/or government leaders. Cooperate closely with the university's communications office to ensure consistent and complementary strategic plans with overall university outreach and communications.
    Minimum Education and Experience Required
    Bachelor's degree and eight years of relevant experience or combination of education and relevant experience.

    Minimum Knowledge, Skills and Abilities Required
  • Excellent communications skills and presence at all levels and for all audiences.
  • Strong influencing, negotiating, and relationship management skills.
  • Ability to navigate in a decentralized organization and operate effectively in an often ambiguous environment, with competing client needs and priorities.
  • Achievement and results orientation; able to translate vision/strategy into specific goals, tactics, action plans, and deliverables.
  • Strong influencing capability; able to skillfully influence peers, colleagues, and vendors to promote and sell ideas.
  • Demonstrated ability to effectively build broad-based relationships across the organization; ability to build trust.
  • Understanding of brand management principles.
  • Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood.
  • Ability to motivate, develop and train staff.

    Certifications and Licenses:
  • None

    PHYSICAL REQUIREMENTS*:
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.
  • * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.

    WORKING CONDITIONS:
  • Occasional work on evenings and weekends.
  • On call and ability to respond 24/7.

    WORK STANDARDS:
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

    Job: Communications

    Location: Other
    Schedule: Full-time
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






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