Account/Project Manager- Digital Marketing PPC/Social Media

Carnegie Communications
Westford, MA
Oct 09, 2017
Jobs Outside Higher Education
Other Jobs Outside Higher Education
Institution Type
Outside Academe

Job Description

The Account Manager is the Operational (non-sales role) link between our education client's and the entire Carnegie Communications Digital team (Paid Search Marketing, Social Media, Google Display Network, etc). Along with their team, the Account Manager acts as both an advocate for the client and as a representative for Carnegie.

Job Description:

The Account Manager's Operational responsibilities include:
  • Liaising with, and acting as the link between, the client and Carnegie and ensuring that ongoing communication flows effectively
  • Manages/coordinates Client projects and may take an active role in planning to completion
  • Drive the ongoing workflow and interdepartmental team communication
  • Become an expert on the client's institution by having a full understanding of their goals and objectives, audience, competitors, and position in the marketplace
  • Responsible for ensuring clients get maximum value from Carnegie's products and services
  • Managing, reviewing progress and delivering the client's campaign results for selected accounts
  • Responsible to set up and manage smaller campaigns and act as the primary contact for those accounts
  • Successfully define, monitor, and report project budgets
  • Detect relationship risks, and develop solutions for both internal and external teams with a goal of maintaining account satisfaction
  • Assist in creative development for new and existing campaigns, including: creative requests, appropriate proofing, internal and client routing, gathering approval and pushing through to outside vendor production
  • Responsible for final review and quality control of client deliverables and responsible for troubleshooting problems, as needed
  • Responsible for the initial on-boarding and launch of new client campaigns
  • Ensuring that the Digital team meets deadlines and launches campaigns on time and meets the defined strategy and goals of the client
  • Continue to build and maintain relationships with Carnegie's partners and vendors

  • Ability to work under pressure, organize and prioritize responsibilities
  • Bachelor's degree, preferably with a concentration in marketing or advertising
  • Minimum 3 years of relevant experience and proven relationship building skills
  • Ability to nurture and retain client and employee relationships
  • Solid understanding of various digital marketing tactics including paid search, display media, paid social, SEO, mobile, and analytics and attribution
  • Working with clients to identify Key Performance Indicators (KPIs) and strategically executing to meet those goals
  • Ability and desire to own customer relationships and success, lead teams, share knowledge and mentor colleagues
  • Knowledge and interest in the higher education space is a plus
  • Prior client management experience a plus
  • Has an out-going, dynamic personality and can build outstanding relationships
  • Strong writing, presenting and communication skills are a must
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented
  • High levels of integrity, autonomy, and self-motivation
  • Ability to quickly learn new processes
  • Strong knowledge of Microsoft Office (Excel, Word, PowerPoint)

Here's why you should work for us:

Okay, now that you've read all the technical stuff...

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the digital marketing industry? You should join us! We're a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we're passionate about, here are some of our favorite parts about working at Carnegie:
  • Half-day summer Fridays
  • Small company with a family feel
  • Reverse commute from Boston-avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Opportunities to attend industry conferences, seminars, Google offices, and more
  • Industry exposure through Carnegie's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

Company Description
For nearly 30 years, Carnegie Communications has been the leader in integrated marketing and enrollment services for education. Partnering with over 500 schools nationwide and internationally, Carnegie offers proven recruitment and lead generation services for K-12, undergraduate, graduate, and continuing education enrollment. Through response-oriented publications, a student database that is unmatched in the industry, and a cutting-edge digital marketing team, its capabilities combine to deliver customized, goal-oriented solutions for clients.

Westford, MA


Sun, 8 Oct 2017 08:08:28 PDT