Marketing Specialist

Lexington, KY
Sep 30, 2017
Institution Type
Four-Year Institution

This position directs the development and implementation of short-and long-term sales and marketing strategies to achieve maximum growth for the Press. As part of the senior management team, this position participates fully in all decisions related to the direction and focus of our publishing program. Overseeing a department of four, this position handles sales, vendor relations and recommendations, and detailed business intelligence and reporting. This individual will also take the lead in identifying and recommending new business development opportunities.

Responsibilities include:

With the department, develop and implement innovative marketing and sales plans including print, digital and social media strategies, exhibits, advertising and publicity.

Prepare annual sales forecasts and re-forecasts; manage departmental budgets; and prepare monthly sales reports detailing dollar and unit sales, sales by type, sales by vendor, sales by series and subject area, etc.

Manage key accounts; prepare metadata and present seasonal lists to national wholesale and retail buyers, as well as major national media; oversee commissioned sales forces, both domestic and international; negotiate contracts with sales agents; and manage relationship with Johns Hopkins University Press (HFS), the Press's distributor.

Work with the acquisitions department to discuss and review manuscripts and editorial proposals, cooperatively developing individual projects and analyzing individual publishing programs.

Manage inventory and reprint program; work with vendors on supply chain issues.

Develop and maintain relationships with authors, University of Kentucky and consortium faculty, university administrators and external partners, as well as oversee special projects and initiatives related to the Press and to these partners.

Effectively hire, supervise, and develop marketing staff.

Job Title
Marketing Specialist

Requisition Number

Working Title
Director of Marketing and Sales

Department Name
88400:University Press

Work Location
Thomas D. Clark Building, Lexington, KY

Grade Level

Salary Range

Type of Position

Position Time Status

Required Education


Click here for more information about equivalencies:

Required Related Experience

6 yrs

Required License/ Registration/Certification


Physical Requirements

Working at a computer for long periods of time; occasionally lifting up to 15-20 pounds; ability to occasionally travel to conferences.


Monday-Friday, 8am to 5pm (40 hours/week).

Does this position have supervisory responsibilities?

Deadline to Apply

University Community of Inclusion

The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Have you worked for a book publisher?
    • Yes
    • No
  2. * Where did you first see this position advertised other than on UK's online employment system?
    • (Diverse Issues in Higher Education)
    • A Colleague, Friend and/or Family Member
    • None of the Above

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents


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