Director, Marketing & Digital Media

Madison Realty Capital
New York, NY
Sep 29, 2017
Jobs Outside Higher Education
Other Jobs Outside Higher Education
Institution Type
Outside Academe

Job Description

REPORTS TO: Managing Principal

Summary: The Director of Marketing & Digital Media will be responsible for corporate marketing and branding across all Madison Realty Capital and Silverstone Property Group platforms.

  • Provide creative strategies and guidance in the development of property marketing campaigns
  • Act as project manager on a large variety of marketing activities, including material development, direct mail campaigns, and presentations
  • Design, implement, and oversee all marketing plan efforts, including budgets, timelines, events, resources, etc.
  • Offer recommendations on enhancements to corporate image, branding, messages, programs, and technology
  • Develop client and prospect event strategy and execute events, including relationships with outside vendors
  • Update and maintain corporate websites across all lines of business
  • Develop property-specific websites as needed
  • Drive new leads through lead generation programs
  • Manage the Company's CRM system
  • Maintain social media channels for all business lines
  • Execute digital marketing campaigns as needed
  • Create reports using Google analytics and other similar programs
  • Attend industry and networking functions to promote the Company
  • Organize and coordinate press releases

  • Position may be required to perform duties outside the normal responsibilities as needed and when requested by stakeholder(s)
  • Some travel may be required

Knowledge, Skills, and Qualifications:
  • Bachelor's Degree preferably with a concentration in journalism, marketing, advertising, graphic design, and/or public relations
  • 5+ years of relevant experience
  • Understanding of NYC commercial and residential real estate markets
  • Proficiency with Microsoft Office suite and Adobe creative suite
  • Familiarity with website design (need not be a website designer)
  • Proficiency in all social media platforms
  • Possess outstanding project management skills
  • Possess strong knowledge of print production, vendor management skills, and have budgeting and estimating experience
  • Demonstrated problem solving, decision making, and continuous process improvement skills
  • Able to work proactively, independently and as a strategic partner in a team environment
  • Ability to effectively communicate and work with various departments within the Company
  • Excellent presentation and communication skills, both verbal and written.
  • Presents self in a polished and professional manner at all times
  • Highly-organized, detail-oriented, motivated, and able to multi-task effectively in a deadline driven environment while maintaining strict attention to detail

Company Description
Madison Realty Capital is a vertically-integrated firm focused on investing in U.S. commercial real estate in the middle market. MRC has closed in excess of $5.0 billion of real estate debt and equity transactions in the multifamily, retail, office and industrial sectors.

Our platform consists of approximately 50 full-time investment professionals with debt and equity expertise. Our in-house capabilities include originations, acquisitions, underwriting, servicing, legal, asset management, property management, construction management, development, capital markets and syndication.

New York, NY


Wed, 27 Sep 2017 12:42:59 PDT