Marketing Specialist 2

Sep 28, 2017
Institution Type
Four-Year Institution

Stanford University

Marketing Specialist 2

Job Number:

Our newly formed employee experience team is seeking a creative and talented marketing specialist who can drive communication and connection events for Stanford employees. You'll play a role in strengthening the employee experience and integrating our workplace identity, Cardinal at Work, across the employee life cycle, from recruitment to retirement. You'll shape strategic communication of new approaches to engage, excite, and connect employees, and support the development of new digital and social media mechanisms to foster an integrated employee experience.

This role is with the small but highly impactful HR Communications team. This position is a one-year fixed term position with full benefits.

We will utilize your skills to enhance the Cardinal at Work employee experience, including employee volunteerism, recognition communication, communication that keeps managers engaged with developing a positive employee experience, and staff engagement survey communications. You'll develop strategic event and communication plans, and directly oversee the planning and implementation of Cardinal at Work events. Your role will also include the development and execution of original content for articles, websites, video and other forms of digital media, and to partner with co-workers to carry out strategic initiatives related to the employee experience.

Previous experience with employee communications and/or employee experience program management is strongly desired. Experience with employer branding, employee-centric event management, and use of digital, video, and social media to reach target audiences is also strongly desired. Ability to plan and manage complex projects is required.

Demonstration of your talents in communication planning and a complex event project management plan is required if you are selected for an initial interview, and an online or print portfolio are required if you are invited to a second interview.

About HR Communications
HR Communications is a center of expertise within University Human Resources, a business unit at Stanford that includes several departments with employment-related services, programs and plans to support all employees (and official retirees).

HR Communications manages the breadth of communications with many target audiences, including prospective employees, faculty, staff, retirees, many internal HR partners, and all people managers. Our integrated communications include the management of five websites, several monthly newsletters, social media channels, print publications, leadership presentations, as well as communication related to employee connection events that are part of the “Cardinal at Work” workplace identity.
  • Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.

  • Previous experience in product, program and/or services marketing.
  • Ability to drive cross-functional groups toward a common goal.
  • Experience with project management and the ability to manage multiple projects simultaneously.
  • Understands how to implement integrated marketing programs across channels including digital and print.
  • Experience with market research and data analysis.
  • Demonstrated problem solver.
  • Excellent written and oral communication and presentation skills.

  • Recommend and execute marketing strategies to meet business objectives.
  • Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
  • Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
  • Oversee design and production of marketing materials from inception to deployment.
  • Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess market opportunities and track market trends.
  • Recommend marketing improvements based on findings.
  • Plan and execute events to support marketing objectives.
  • Manage vendors/consultants on specific projects.
  • Manage project/program budget(s) and coordinate invoice processing.
    * Other duties may also be assigned.

    Certifications and Licenses: None

  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.
    * Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.

  • Occasional work on evenings and weekends.

  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide,

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

    Job: Marketing

    Location: Human Resources Services
    Schedule: Full-time
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link:

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

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