Marketing Communications Project Manager

Location
Green Bay, WI
Posted
Sep 27, 2017
Institution Type
Community College

Job ID 601748
Location Green Bay

Qualifications


Department: Marketing and Web Services
Reports To: Director, Marketing and Recruitment
FLSA Status: Exempt
Amount of Travel Required: Day and Overnight
Salary Grade: D
Positions Supervised: Creative Team

LOCATION: Green Bay
STANDARD HOURS: 40 hours per week. Monday - Friday 8 a.m. to 4:30 p.m. - Flexibility to work evenings and weekends as needed.
Required online application available on website: www.nwtc.edu/jobs

Location: Northeast Wisconsin Technical College, Human Resources, 2740 West Mason Street, Green Bay, WI 54307-9042. All postings are considered current and available until removed from the website.

Northeast Wisconsin Technical College is committed to promoting a learning environment where employees and students of differing perspectives and cultural backgrounds pursue career and academic goals embraced in an environment of respect and shared inquiry.
The College is seeking to attract ethnically diverse instructors and staff who can inspire our increasingly diverse student population.

POSITION SUMMARY
Provide leadership and brand direction for district wide advertising initiatives, oversee marketing projects, and lead the Creative Services staff. Serve as a liaison between all College departments through cross-functional team participation. Oversee, develop, and execute marketing and creative services strategy, workflow, and processes.

ESSENTIAL FUNCTIONS
Reasonable Accommodations Statement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the functions identified in the job description.
Essential Functions Statement(s)
  • Lead marketing strategy discussions with internal customers. Lead development and executions of strategic marketing plans that align with FTE goals and overall branding of the college.
  • Develop district wide advertising plan to support the annual marketing and recruitment plan.
  • evelop vision and direction for the design team and overall NWTC brand management.
  • Establish marketing project management process and communication briefs for internal projects, including centralized and transparent documentation outlining scope of work, tactical deliverables, and success metrics.

  • Coordinate and implement major media buys with media buyer, including working with copywriter to develop, produce, and traffic advertising.
  • Oversee marketing strategy for new programs to support FTE growth and program awareness goals.
  • entor employees by fostering an environment where skills are developed, by modeling appropriate behavior, and by instilling confidence. Foster teamwork by demonstrating consistent interaction with all team members.
  • Lead the Design and Marketing team. Reendhan rsceatis inclighii,iscilie,adeiats. tietaffiglelsand cleeeraceees. icteerfacexpctas andpiepstieadstrutie feack.
  • Assist with the overall advertising budget including reconciliation and running monthly budget reports.
  • rovide direction/leadership between Marketing and internal Printing Services to ensure project specifications and timelines are established and delivered.

POSITION QUALIFICATIONS
Competency Statement(s)
  • Diversity Oriented - Ability to work effectively with people regardless of their age, gender, race, ethnicity, religion, or job type.
  • eadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions.
  • anagement Skills - Ability to organize and direct oneself and effectively supervise others.
  • roject Management - Ability to organize and direct a project to completion.

SKILLS & ABILITIES

Education: Bachelor's Degree in Marketing, Communications or Design
Experience: Minimum five years related marketing experience. Demonstrated experience with project management.

Computer Skills
Apple and Windows operating systems, MS Office Suite, Adobe Creative Suite (v 5.5 and higher), job tracking/project management software. Knowledge of Web languages, HTML and Social media platforms.
Other Requirements
Demonstrated knowledge of digital, offset and wide-format printing techniques and of standard marketing, web, design and branding principles.
Must hold a valid driver's license and be insurable under the District's standard insurance policy terms.

PHYSICAL DEMANDS

Stand
N (Not Applicable)
Walk
F (Frequently)
Sit
F (Frequently)
Handling / Fingering
N (Not Applicable)
Reach Outward
N (Not Applicable)
Reach Above Shoulder
N (Not Applicable)
Climb
N (Not Applicable)
Crawl
N (Not Applicable)
Squat or Kneel
N (Not Applicable)
Bend
N (Not Applicable)


10 lbs or less
N (Not Applicable)
11-20 lbs
N (Not Applicable)
21-50 lbs
N (Not Applicable)
51-100 lbs
N (Not Applicable)
Over 100 lbs
N (Not Applicable)


Physical Demands Lift/Carry

Push/Pull
12 lbs or less
N (Not Applicable)
13-25 lbs
N (Not Applicable)
26-40 lbs
N (Not Applicable)
41-100 lbs
N (Not Applicable)

N (Not Applicable)
Activity is not applicable to this occupation.
O (Occasionally)
Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently)
Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly)
Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

The College has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the College reserves the right to change this job description and/or assign tasks for the employee to perform, as the College may deem appropriate.

NWTC does not discriminate on the basis of age, race, color, disability, sex, gender, sexual orientation, gender identity, national origin or other protected classes.


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