Assistant Director, Graduate Marketing & Recruiting

Sep 26, 2017
Institution Type
Four-Year Institution


Job Description Summary:

The Office of Graduate Admissions and Student Services (OGA) at the School of Engineering and Applied Science (SEAS) provides comprehensive information about SEAS graduate programs and admissions procedures to prospective domestic and international graduate students and provides professional advising services to the current SEAS graduate student body.

Reporting to the Director of Graduate Admissions & Enrollment Management, the Assistant Director of Marketing & Recruiting does not have any direct reports but may train and supervise temporary staff and graduate program assistants.

The primary focus of this position is to create and manage a comprehensive marketing strategy that supports graduate recruitment, student services and career services efforts. This includes a heavy web and social media presence and managing the website for the Office of Graduate Admissions & Student Services and development of various marketing deliverables.

The individual in this position will serve as one of the main recruiters for the Office of Graduate Admissions & Student Services. The position requires heavy travel (at least 25%) and will represent the School at various recruitment events around the country and abroad.

Responsibilities Include:

Manages the Office of Graduate Admissions & Student Services website along with regularly updating all social media platforms (Facebook, LinkedIn, Twitter, Instagram, Weibo, etc).

Creates and maintains all digital and print marketing collateral for SEAS graduate programs.

Liaise with GW Marketing & Creative Services and external vendors to facilitate advertising and ad campaigns for student recruitment.

Develop monthly newsletters for current students as well as monthly newsletters from the Office of Graduate & Student Services.

Responsible for recruiting activities such as attending graduate school fairs, campus visits and professional association conferences.

Assists with the operational functions of the admissions process (responding to applicant inquiries on a daily basis via email and phone) and sits on the team's Admissions Committee, which reviews applications and make admissions recommendations to the faculty.

Develops and maintains relationships with SEAS academic departments, University offices and external organizations that market graduate programs. This includes but is not limited to the GW Marketing & Creative Services, external vendors and other GW school based graduate admissions offices.

Performs other work related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master's degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.

Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications: Preferred Qualifications:

The Assistant Director of Marketing & Recruiting is responsible for both detail-oriented tasks as well as big picture thinking (e.g. best practices for marketing to diverse audiences). The individual in this position must be able to work in both capacities using skills in strategic thinking, prioritization, and project management while working under pressure toward hard deadlines and managing multiple priorities.

Experience working with one or more of the following functional areas: marketing, communications, admissions, higher-education.

Familiarity with data management tools such as TargetX.

Proficiency in Microsoft Office suite and Google applications.

Experience with website management.

The ideal candidate will enjoy working as part of a collaborative team in a highly diverse, fast paced and performance oriented environment. The selected candidate has the ability to interact effectively with diverse populations of individuals, facilitate decision making and conflict resolution and maintain a positive and constructive demeanor.


Campus Location: Foggy Bottom College/School/Department: School of Engineering and Applied Sciences (SEAS) Family Enrollment Services Sub-Family Admissions Stream Individual Contributor Level Level 2 Full-Time/Part-Time: Full-Time Hours Per Week: 40 Work Schedule: Monday through Friday, 8:30 am to 5:00 pm Position Designation: Essential: Employees who perform functions that have been deemed essential to maintaining business or academic operations. Employees are generally expected to work from home during an event and may be asked to physically report to work. Telework: No Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search Special Instructions to Applicants: Internal Applicants Only? No Posting Number: S006693 Job Open Date: 09/25/2017 Job Close Date: If temporary, grant funded or limited term appointment, position funded until: Background Screening Successful Completion of a Background Screening will be required as a condition of hire. EEO Statement:

The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

Posting Specific Questions
Required fields are indicated with an asterisk (*).
  1. * Describe your experience working with one or more of the following functional areas: marketing, communications, admissions, or higher education.
    (Open Ended Question)
  2. * What is your expected salary range?
    (Open Ended Question)

Applicant Documents
Required Documents
  1. Resume
  2. Cover Letter
Optional Documents

    Documents needed to Apply
    Required Documents
    1. Resume
    2. Cover Letter
    Optional Documents


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