Product Marketing Manager

Herndon, VA
Sep 25, 2017
Institution Type
Four-Year Institution

The Product Marketing Manager provides strategic support to establish our (Undergraduate or Nursing/Master's) degrees and other programs as the leader in adult online learning. This role develops the positioning, messaging, and go-to-market strategy for one or more of our degree products or programs that empower students to transform their lives through education.

This role requires an analytical approach and a deep understanding of the market to deftly connect our degrees and programs to student and market needs. This role collaborates with cross-functional teams and agencies on communications and promotional strategies, communicating the value of our degrees and programs prospective students, B2B audiences and alums.
  • Work with internal and external teams to develop degree/program positioning, competitive differentiators, messaging and content that differentiates Strayer in the market
  • Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a degree/program level. Own the performance and tracking of all initiatives and suggest optimizations to deliver on brand and business KPIs
  • Craft a consistent and compelling narrative across channels, maintaining strong messaging hierarchy and effective content strategy plans
  • Build content to showcase a differentiated story with compelling business results
  • Partner with Creative and Brand internal teams and agencies to ensure proper product representation in brand campaigns
  • Partner with internal channel managers to deliver media, PR and promotional plans to meet degree/program KPIs
  • Draw on qualitative and quantitative insights to understand degree/program adoption, usage, and retention across student segments
  • Develop competitive insights to inform messaging and communications strategies
  • Partner with the Academics team to help prioritize degree/program development based on customer and market research
  • Other responsibilities as assigned

  • From a regionally accredited institution; Bachelors degree required

Work Experience:
  • 5-10 years experience in a product marketing or product management role
  • A high-energy, creative and resourceful self-starter who has demonstrated outstanding leadership skills, business ownership and personal accountability
  • Results driven marketer with strong storytelling skills, technical aptitude, leadership skills and business acumen
  • Excellent strategic and tactical program and project management skills with ability to generate high-impact ideas, clearly prioritize, manage multiple project simultaneously and a bias for action and to drive projects to completion
  • Strong business acumen with ability to provide consultative and diplomatic guidance and support to others to elevate the quality of individual work stream plans
  • Ability to analyze results and draw conclusions to guide continuous improvements and new initiatives
  • Excellent communication skills and ability to build relationships with all levels of stakeholders and personalities
  • Proven professional with strong executive presence
  • Growth mindset, adaptability, and a drive for continuous improvement
  • Comfortable with and ability to thrive in fast-paced, rapidly changing environment

  • None

  • Must be able to travel 10% of time.
  • Must be able to lift 25 lbs.
  • Typical office setting.
  • Mobility within the office including movement from floor to floor.
  • Travel via plane, car, and metro may be required to perform this job.
  • Access information using a computer.
  • Effectively communicate, both up and down the management chain.
  • Effectively cope with stressful situations
  • Strong mental acuity.

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at

Full time


Strayer University is an equal opportunity employer and employs qualified individuals regardless of race, religion, color, sex, national origin, age, disability, or any other classification proscribed under applicable law.


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