Media Analyst

Location
Herndon, VA
Posted
Sep 19, 2017
Institution Type
Four-Year Institution


This position is responsible for supporting Strayer University's lead generation campaigns, including media planning, reporting and analysis.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Plans quarterly lead generation campaigns and conducts performance analysis.
  • Provides recommendations for performance improvement.
  • Monitors quarterly targets and adjusts campaign(s) as needed
  • Manages day-to-day vendor relationship
  • Assists in channel strategy analysis
  • Assists in campaign negotiations
  • Assists in new vendor vetting process and responsible for new vendor set up
  • Responsible for designing, interpreting and delivery of reports on lead campaign metrics.
  • Participates in cross functional projects as needed
  • Works with Creative Services, Web Services, Legal and IT departments to ensure all copy, creative and IT requirements of campaigns have been approved.
  • Conducts ongoing analysis of campaign performance and optimization, and synthesizes observations into recommendations for change.
  • Tracks and maintains expenses against budget


EDUCATION
  • Bachelors degree in Marketing, Communications, Analytics, Business or related field; or a combination of education and experience providing the skills normally associated with a bachelors degree.


WORK EXPERIENCE
  • 4-6 years of experience in business analytics, data analytics and/or marketing analytics.


JOB SKILLS
  • Exceptional attention to detail
  • Excellent verbal skills are required. Must be able to communicate the key features of complex data analysis in an easy to understand manner to peers of all sophistication levels.
  • Must be able to handle multiple assignments simultaneously while adhering to tight deadlines
  • Ability to extract findings from analysis and formulate and communicate short and long-range marketing and business suggestions that support or modify the overall strategic direction
  • Experienced and trustworthy spokesperson for the company. Able to navigate difficult customer experiences and online issues with forethought and consideration
  • Ability to work well independently as well as with a team
  • Proactive and forward thinking - initiates ideas and strategies
  • Ability to work as part of a creative and results-oriented team
  • Ability to establish and maintain effective working relationships with clients, vendors, and staff
  • Intermediate level Excel skills required
  • Familiarity with Cognos or similar BI tool helpful


OTHER
  • Travel 5% of time
  • Must be able to lift 25lbs
  • Typical office setting
  • Access information using a computer
  • Effectively communicate, both up and down the management chain
  • Travel via plane, car, and metro is required to perform this job
  • Effectively cope with stressful situations
  • Strong mental acuity


If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at Careers@strayer.edu.



Full time

R03469




Strayer University is an equal opportunity employer and employs qualified individuals regardless of race, religion, color, sex, national origin, age, disability, or any other classification proscribed under applicable law.

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