Assistant Vice Chancellor, Creative Engagement
Reporting directly to the Associate Vice Chancellor for Global Networks, this position will drive strategy and direction for communications, market awareness, and targeted philanthropic solicitations as a part of the University of Denver's advancement enterprise. The Assistant Vice Chancellor leads a team of marketers, annual giving officers and communications strategists to elevate and deepen the engagement of the entire Pioneer family (students, alumni, donors, parents and friends). The leader works collaboratively with colleagues and teams across the University to create and develop traditional and emerging strategies for engaging communities to deepen their commitment to the University of Denver.
Creative Engagement and Marketing
- The position sets strategy for, and manages implementation of, broad-based digital/web marketing and conversion initiatives for Advancement.
- With guidance from key stakeholders the Executive Director is responsible for developing, executing and leading an integrated communications strategy across Advancement for Pioneer family engagement and solicitation, while overseeing a team responsible for many of the day-to-day operations responsible for creating a consistent and positive alumni, parent, student, and donor digital experience.
- Lead and manage market research, competitive intelligence, and market analysis/forecasting to ensure engagement initiatives are aligned to deliver a competitive edge in the marketplace.
- The Executive Director's key success metrics include satisfying stakeholders' goals and needs, such as expanding student engagement through career activities, expanding the base of alumni and donors engaging with the University of Denver through multiple channels, increasing conversion from digital to physical engagement, increasing the number of donors who give online, and increasing donor retention.
- Working closely with colleagues in information technology and central marketing, the Executive Director ensures that the engagement strategy of constituents is represented consistently across all University channels.
- Develop compelling and creative content and ensure consistency across channels (including digital, print, email, web, social and new media) to earn, retain and escalate commitment.
- Establish ways to consistently measure the effectiveness of marketing strategies and strategic communication in alignment with the Advancement's goals.
- Lead a team to build a strong base of philanthropic support for University-wide priorities. This will be achieved by leading effective communication and solicitation activities within specific market segments identified as having the greatest potential for growth.
- Increase philanthropic participation from alumni, parents, families, students, and other members of the DU community and communicate effectively with the entire constituency about the importance and impact of philanthropy at DU.
- Serve as a member of the Vice Chancellor's leadership team, helping to craft and guide the overarching strategy of DU's advancement enterprise.
- Provide comprehensive leadership of the marketing & communications and annual giving teams. This includes supporting the day-to-day functionality of the team, as well as facilitating recruitment, hiring, training, mentoring, evaluation, and professional development.
- Directly supervise the Executive Director, Annual Giving and the Marketing Director. Indirectly supervise an additional 15 creative engagement team members.
- The Assistant Vice Chancellor is also responsible for effectively managing the creative engagement operating budget, including monitoring transactions, promoting policy compliance, and assisting in budget modeling and forecasting processes.
- Serve as an active and collaborative partner to all central and unit-based advancement functions and campus colleagues to foster strategic, effective, and collaborative fundraising practices. Contribute to team success.
- Model "One DU" leadership.
- Bachelor's degree.
- Minimum of 7-10 years of marketing and communications experience.
- Minimum of 5 years of experience managing personnel, with a demonstrated commitment to coaching, mentoring, and developing team members.
- Experience working in a higher education, non-profit or comparable setting.
- Master's degree.
- Experience leading communications for a capital campaign.
For best consideration, please submit your application materials by Friday, September 29, 2017.
Applicants must apply online through www.du.edu/jobs to be considered. Only applications submitted online with a cover letter and resume will be accepted.