(Public Affairs/Communication Specialist III)
Apply Today! Open until filled. Application Screening Begins: October 2, 2017
Under the general direction of the Director of Communications & Marketing, the Senior Writer/Editor leads production of written digital content bringing the voices, stories, resources and mission of CSUMB to life. In addition to crafting written content for dissemination on all official university digital platforms, the content writer/editor oversees production of CSUMB’s biannual university magazine, both as a printed piece and digital version. The content writer/editor is a talented writer/editor who can pivot effectively between different projects, voices and channels with a knack for adapting copy based on the audience and platform.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:
- Takes a lead role to conceptualize, research, write and publish a wide variety of written content intended for digital/online consumption in support of CSUMB University Communications. Prepares and publishes new content daily; posts and promotes content engaging directly with campus internal and external audiences. Writes effectively under tight deadlines.
- Oversee production of two university magazines per year. Serves as the editor of the university magazine: develops and presents recommended content to management for approval, writes selected stories and assigns stories to others, executes the plan on time and on budget; takes the lead on gathering and completing visuals, and refreshing the magazine's layout in collaboration with the Print & Web Designer.
- Works collaboratively with individual departments, subject matter experts and content producers across campus to support content presentation and strategy on our external digital presence. Advises on content strategy; ensures the overall consistency of the user experience, improving the clarity of content across csumb.edu.
- Works closely with the Public Information Officer, the Print & Web Designer and key stakeholders and designers across campus to develop and promote new content formats, events and features for them.
- Supervise student assistants who provide a supportive role in researching and creating content.
Perform other job-related duties and special projects as assigned.
KNOWLEDGE, SKILLS AND ABILITIES:
Comprehensive and in-depth knowledge of communication, public affairs, media and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university. Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
Knowledge of: practices, principles and techniques related to public affairs, media relations, and marketing; protocols and institutional etiquette related to public and media relations; media outlets including print, television, and radio; interview techniques and the ability to define and deliver media messages; market research, summary statistics as they relate to research, and related techniques; applicable software packages; basic web communication techniques, vehicles and formats. Thorough knowledge of applicable copyright and other laws pertaining to publications and the news media.
Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Expert networking and interpersonal skills including strong consultative and persuasive skills to work with internal and external constituents and the media. Demonstrated organizational skills.
Ability to: Ability to keep abreast of public policy and public affairs issues; appropriately handle sensitive and confidential information; provide lead work direction; create and maintain relationships with key stakeholders across campus and advise them on university identity and style standards. Ability to understand issues from a broad, strategic perspective; effectively manage media relations and apply effective media strategies and techniques. Demonstrated ability to market story concepts to university officials and media outlets. Ability to use market research to enhance the impact of communication strategies and campaigns. Working knowledge of appropriate use of statistical techniques
Entry to the third level within this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
SPECIALIZED SKILLS REQUIRED:
Experience as a writer in a fast-paced environment. Ability to create and manage writing campaigns around using standard journalistic tools, tactics, and principles. Able to manage a team of student assistants for content acquisition and creation.
Proven ability to learn new systems in a fast-paced environment. Ability to work under the pressure of tight deadlines. Advanced proficiency with of cloud computing, productivity and collaboration tools (e.g. Google Apps).
Bachelor’s degree in communications, journalism, English, or another relevant field and 5 years experience in communications, media relations, or other relevant field.
Highly desirable: Demonstrated understanding of and commitment to CSUMB’s Vision.
SPECIAL CONDITIONS OF EMPLOYMENT:
- A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with CSUMB. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current employees who apply for this position.
- The person holding this position is considered a “mandated reporter” under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
- This position will have a duty to report to the Campus Title IX Officer information pertaining to victims of sex discrimination, sexual harassment, sexual misconduct, dating/domestic violence, and stalking as required by CSU Executive Order 1095.
- Must possess and maintain a valid license to drive in the State of California, pass the Defensive Training Class, and be insurable under the University’s liability coverage.
- May require occasional evenings and/or weekend work.
Work to be done in a typical office environment with standard equipment and tasks. Position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
Anticipated hiring salary in the high $4,000's/month. For salary range info see: CSU Salary Schedule. CSUMB offers an attractive employee benefits package, CSU Benefits R09. The University Corporation at CSU Monterey Bay also provides access to affordable campus housing, Employee Housing.
TENTATIVE RECRUITMENT TIMELINE:
Oct. 16 & 17 On-Campus Interviews
For full consideration, submit the required documents by 5:00 p.m. on the priority screen date listed above. For assistance or if you require an accommodation, please call (831) 582-3389. For computer/online access you may visit the Tanimura and Antle Family Memorial Library (map).
CSU Monterey Bay is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to: Age, Disability, Race or Ethnicity, Gender, Gender Identity or Expression, Nationality, Religion, Sexual Orientation, Genetic Information, Veteran or Military Status.
All employees must be eligible for employment in the U.S.