Marketing Strategist - Sr. PPC

Employer
Apogee Results
Location
Austin, TX
Posted
Sep 15, 2017
Institution Type
Outside Academe


Job Description

We are currently recruiting a Senior Paid Media Strategist to join the Apogee Results Team. This role will develop strategies, manage, execute, and optimize Search Marketing accounts across all Search Engine platforms.

Responsibilities
  • Function as a paid search expert
  • Plan, manage, and execute paid search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
  • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
  • Provide opportunity analysis for Sales for prospective clients
  • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics
  • Audit both assigned client accounts and as well as assist other accounts when needed
  • Execution & analysis of paid search beta tests & new platforms/vendors
  • Assist Account Supervisor with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client
  • Forecast & plan paid search growth, and regularly communicating opportunity with the client
  • Strong organizational skills, detailed orientation and project management ability
  • Adaptable to change and ability to multi-task
  • Demonstrate resourcefulness and the initiative to lead advanced projects
  • Research SEM issues and formulate solutions

Qualifications:
  • Previous experience in marketing or other related fields
  • Experience in a managerial role
  • Strong project management skills
  • Strong leadership qualities
  • Deadline and detail-oriented

Company Description
Founded in 2001, Apogee Results is a leader in online marketing. Our corporate headquarters are located in Austin, Texas, long recognized as a center of Internet innovation and expertise.


Austin, TX

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Sun, 27 Aug 2017 09:09:25 PDT

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