Digital Media Specialist
Digital Media Specialist
Job Number: 76324
Stanford Medicine is looking to hire a skilled professional to contribute to its overall digital strategy and help increase awareness of Stanford Medicine externally. The role requires someone who has strong technical skills as well as writing/content production experience.
- Using a variety of analytics tools, provide insight into the digital media behaviors and preferences of key audiences, measure and assess the effectiveness of various digital media platforms, and advise digital teams on which platforms should be used to promote which messages.
- Manage social listening efforts and prepare periodic reports for digital team and Stanford Medicine leadership.
- Research, write stories, and provide event coverage for Stanford Medicine's highly-read blog, Scope, and on an as-needed basis provide technical support for blog.
- Prepare periodic content for the School of Medicine's various other channels, including Twitter, Facebook, LinkedIn and Instagram.
- Using Adobe Experience Manager (AEM) and working with a variety of stakeholders, maintain school's top-tier websites by posting new material and updating content.
- Work with content team to create and implement effective SEO strategies.
- Manage School of Medicine's YouTube presence.
- Coordinate a strategic approach toward use of paid media to amplify Stanford Medicine digital media programming where appropriate.
- Identify emerging social media technologies and remain current in digital marketing industry trends and best practices.
About Stanford University School of Medicine
Stanford University School of Medicine, located in the heart of Silicon Valley, was founded in 1858 with a mission to be the premier research-intensive medical school that improves health through leadership, diversity, and a collaborative approach to discovery and innovation in research, education, and patient care.
With more than 2,300 faculty, each providing a unique mix of research, education, and patient care effort, organized in 30 academic departments and 16 interdisciplinary institutes and centers, supported by more than 3,900 staff, educating 3,000 students, postdoctoral fellows, clinical residents/fellows, and trainees, and collectively generating about $2.6B in revenues, the School of Medicine is Stanford's largest school and truly a complex organization.
Holistically, the School of Medicine is rooted in a culture of excellence and values innovation, collaboration, and life-long learning. To foster the talents and aspirations of staff, Stanford offers career development programs, competitive pay that keeps pace with market trends, and benefits that increase financial stability and promote healthy, fulfilling lives. DESIRED QUALIFICATIONS:
- Communications professional with 5-7 years of digital experience
- Intermediate or advanced technical skills in WordPress
- Intermediate or advanced technical skills in Google Analytics; experience with Google Data Studio a plus
- Experience working with Adobe Experience Manager (AEM) and managing websites
- Familiarity with using listening tools and running reports
- Knowledge of SEO best practices and tactics
- Demonstrated ability to effectively write and edit for social media and to translate complex ideas into easy-to-understand messages
- Experience facilitating communication across technical/development and content teams
- An understanding of the biomedical research and health care landscapes a plus
- Bachelor's degree and minimum 3 years of relevant experience or a combination of education and relevant experience.
- Knowledge of the web, technology, social platforms, current and future trends.
- Excellent writing and analytical skills.
- Demonstrated problem solver.
- Ability to leverage current and future trends to help an organization succeed at the initiative level, for a specific group, team or unit.
- Ability to work independently to meet expected deadlines and schedules.
- Experience leading highly-functioning teams.
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Location: School of Medicine
To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.