Director of e-Commerce

Herndon, VA
Sep 13, 2017
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Four-Year Institution

This position is responsible for the performance of Strayer University's web properties in attracting and informing new students.

Business objectives:
  • Effective capture of prospective student's interest through form completes, calls, chats, etc.
  • Easy access to engaging content supporting prospective students in making an informed decision to inquire, apply, enroll
  • SEO best practices (technical, content, links), making the site easy to find through natural search and driving organic traffic

  • Manage a team of developers, project managers, UI/UX designers to improve web performance
  • Set agenda for and manage improvements of web capabilities, including but not limited to dynamic content serving, testing infrastructure, live chat and other interactive tools, SEO, search, comparison tools
  • Drive testing and improvement agenda to increase web usability and task success rate, e.g., conversion rate, form completion rate
  • Maintain full implementation of site analytics, tracking and testing capabilities
  • Ensure site is fully responsive, renders correctly on all combinations of devices and browsers/operating systems
  • Act as primary point of contact for identification and resolution of issues in web performance
  • Apply content management and site structure best practices that enable fast and easy changes
  • Maintain infrastructure and technical implementation to ensure fast load times, avoid service disruptions and maintain site security
  • Ensure site is in full compliance with all regulations, including ADA/508
  • Build and maintain web content management system and content library
  • Oversee/manage the development of content elements

  • Bachelor's degree in marketing, communications, business, computer science or related field; or a combination of education and experience providing the skills normally associated with a bachelor's degree

Work Experience:
  • 10+ years of experience in e-commerce and website management, preferably for consumer oriented commercial site
  • Familiarity with technical underpinnings of the web (e.g. HTML, CSC, XML)
  • Experience with analytics tools, such as Google Analytics or Omniture
  • Experience in planning and leading testing strategies (AB, multi-variate, ect.)
  • Track record of managing both external agencies and vendors, and internal teams

Job Skills:
  • Strategic: Ability to translate long-range marketing and business strategies to requirements for Web capabilities
  • Innovative: Staying abreast of the latest e-commerce developments, spotting opportunities to enhance website performance
  • Teamwork: Ability to establish and maintain effective working relationships with both IT and Marketing organizations
  • Leverage: Ability to effectively direct efforts of internal and external teams
  • Organization: Must be a great multi-tasker with the ability to handle priorities simultaneously while adhering to tight deadlines
  • Poised: Trustworthy spokesperson for the company. Able to navigate difficult customer experiences and online issues with forethought and consideration
  • Self-starter: Ability to work well independently as well as with a team under the umbrella of marketing at Strayer University; proactive and forward thinking - initiates ideas and strategies
  • Communication: Ability/experience to present proposals, finding, etc. to executive audience

  • None
  • Must be able to travel 5% of time
  • Typical office setting
  • Mobility within the office including movement from floor to floor
  • Travel via plane, car, and metro is required to perform this job.
  • Access information using a computer
  • Effectively communicate, both up and down the management chain
  • Effectively cope with stressful situations
  • Strong mental acuity

If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at

Full time


Strayer University is an equal opportunity employer and employs qualified individuals regardless of race, religion, color, sex, national origin, age, disability, or any other classification proscribed under applicable law.


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