Continuing Education Marketing Manager

Location
97280
Posted
Sep 12, 2017
Institution Type
Community College

 


Continuing Education Marketing Manager

Portland Community College


Requisition Number: 09153

Location: CLIMB Center

Address: 1626 SE Water Avenue, Portland, OR

Hours of Work: Other

Position Status: Management; Level I; Full-time; Exempt

Starting Salary Range: $56,092 to $81,334/yr (see "Additional Posting Information" section for details)

Job Close Date: For best consideration, apply by September 28, 2017

Job Summary:
Continuing Education is seeking a dynamic manager who will contribute to a collaborative group. Under the direction of the Dean of Continuing Education the Manager is responsible for development, implementation, operation, and evaluation of marketing activities for PCC Continuing Education. PCC Continuing Education provides training for professionals and businesses through its units: Professional Development & Training, Institute for Health Professionals, Small Business Development Center, Customized Training, Life by Design NW, and Community Education. The Manager will work closely in partnership with PCC's Strategic Communications, Web, and Media Services teams, and with Continuing Education's management team, academic professionals, and operations team.

Marketing and promotion is critical to the success of non-credit programs that are self-funded through tuition and fees. Activities overseen by this position directly generate enrollments and revenues and build awareness of many of PCC's educational solutions and classes on and off campus throughout the PCC district.

Schedule: 8:30am to 5:30pm., Monday to Friday

Benefits
PCC offers a comprehensive benefit package designed to provide employees and their families, including domestic partners, with a access to a broad range of benefit options. Includes Health, Dental, and Vision options, Group Life, Auto and Home Insurance. Retirement and tax deferred 403B plans.

Paid Leave:
14.67 hours of Vacation leave per month
1 day of Sick Leave per month
11 Holidays
3 additional Personal Leave days per year

Additionally, PCC provides a tuition waiver for you, your spouse/domestic partner, and children under 24 years of age, as well as tuition reimbursement for full-time employees at other accredited institutions.

Responsibilities/Duties:
- Meet with Directors and APs to develop marketing strategy, prioritize, and determine objectives.
- Develop and execute marketing plans for department units (Community Ed, IHP, Professional Development and Training, Contracted Training, SBDC, Life By Design NW) and specific courses.
- Coordinate with Strategic Communications for paid advertising strategy with college's media buyer.
- Manage marketing budget to support program awareness, enrollment, and revenue goals.
- Collaborate with and provide direction to classified and contracted employees.
- Perform daily and regular management duties, including assigning work and managing performance.
- Create and schedule monthly IHP, SBDC, and PDT newsletters.
- Create and schedule ongoing email announcements for CEU classes for PDT, Mental & Behavioral Health, Aging Adult, and SBDC classes.
- Develop follow-up nurturing email sequences for longer programs.
- Create new webpages for new program offerings.
- Work with Webteam on website improvements, corrections, and updated content.
- Develop content strategy to build program awareness and build program enrollment (blog posts, premium content, webinars, Facebook Live streams, student success stories, video).
- Manage Center for Sales Strategy contract for blogging.
- Provide direction on social media content.
- Manage Social Media Contractor.
- Ongoing communication & collaboration with various other PCC departments and stakeholders.
- Attend District-wide communication meetings.
- Other duties as assigned.

Minimum Qualifications:
In the online application's Education/Employment History sections, include jobs, duties, and dates that support all of the following qualifications. The information on the resume/cover letter will not substitute for the completed application.

MINIMUM QUALIFICATIONS
Bachelor's Degree Education, Adult Education, a Social Science disciplines or related area (i.e., marketing, business or communications) (relevant experience may substitute for the degree requirement on a year-for-year basis).

Three years progressively responsible experience related to area of assignment, including two years of lead or supervisory experience.
(successful completion of PCC LEAD Academy or a comparable external leadership training program may substitute for up to 6 months of lead or supervisory experience).


KNOWLEDGE AND SKILLS

Knowledge of:

Supervisory principles;
Advanced principles and practices in assigned programmatic area;
Applicable Federal, State, and local laws, rules, regulations, codes, and/or statutes;
Public relations principles;
Budget administration principles;
Marketing principles;
Grant and/or contract administration principles;
Analytical methods and techniques;
Area resources;
Needs assessment methods;
Fiscal accounting principles;
Strategic planning principles;
Program/project management principles and techniques.

Demonstrated Skill in:

Supervising subordinate staff;
Interpreting and applying applicable laws, rules, and regulations;
Analyzing problems, identifying alternative solutions, projecting consequences of proposed actions, and making recommendations in support of goals;
Preparing and administering budgets;
Managing, marketing, and promoting programs;
Planning and implementing program components;
Compiling and analyzing data;
Conducting needs analysis;
Preparing, managing, and administering grants and/or contracts;
Speaking in public;
Conducting outreach activities;
Preparing collateral and marketing materials;
Developing strategic plans;
Interpreting complex documents;
Analyzing the applicability and/or value of the implementation of emerging trends and/or services;
Assessing the consequences and outcomes of program initiatives;
Ensuring compliance with applicable internal and external program requirements;
Monitoring legal and regulatory changes;
Maintaining confidentiality;
Analyzing processes and making recommendations for improvement;
Researching, analyzing, and applying relevant information to the development of departmental processes and programs;
Coordinating activities with other internal departments and/or external agencies;
Preparing a variety of reports related to operational activities, including statistical analysis;
Working with diverse academic, cultural and ethnic backgrounds of community college students and staff;
Utilizing computer technology used for communication, data gathering and reporting;
Communicating effectively through oral and written mediums.

WORK ENVIRONMENT AND PHYSICAL REQUIREMENTS

Work is generally performed in an office environment with frequent interruptions and irregularities in the work schedule. No special coordination beyond that used for normal mobility and handling of everyday objects and materials is needed to perform the job satisfactorily.

Special/Preferred Qualifications:
Special/Preferred Qualifications
1. Demonstrated experience in creating, executing, and measuring impact for a variety of marketing campaigns that produced program growth
2. Demonstrated experience in marketing and promoting educational programs
3. Demonstrated successful experience with integrated marketing campaigns (eg., social media, traditional and digital media marketing)
4. Demonstrated knowledge of current marketing tools, trends, and best practices
5. Ability to create and execute marketing plans for multiple audiences
6. Copywriting experience with a focus on the use of inclusive language for the identified audiences


Please be prepared to attach a 1 to 2 page document listing how you meet the following Special/Preferred Qualifications for the position:
1. Demonstrated experience in creating, executing, and measuring impact for a variety of marketing campaigns that produced program growth
2. Demonstrated experience in marketing and promoting educational programs
3. Demonstrated successful experience with integrated marketing campaigns (eg., social media, traditional and digital media marketing)
4. Ability to create and execute marketing plans for multiple audiences

Additional Posting Information:
Additional Posting Information:

- Normally the starting salary for new employees will be at the entry salary for that level, unless approved for advanced salary placement.

To apply for this position you must submit:
1. Completed responses to the Required Questions from the Committee - scroll down to see "Required Questions" below - (Attach document)*
2. Completed online application
3. Cover Letter (attach document)*
4. Current Resume (attach document)*


* When you apply for the position, you will be given an opportunity to attach the above documents. They may be attached in either "Microsoft Word" or ".pdf" formats.

- Upon hire candidate will be required to provide official transcripts for all degrees earned.

- Applicants selected for hire will be required to pass a criminal background check as a condition of employment.

- Portland Community College will hire only United States citizens and aliens lawfully authorized to work in the United States. All new employees will be required to complete the designated Immigration Service Employers Verification I-9 form.

- As an Affirmative Action, Equal Employment Opportunity institution, PCC is actively seeking qualified minorities, women, disabled veterans, veterans and individuals with disabilities to enhance its work force and to reflect the diversity of its student body. Applicants with disabilities may request accommodation to complete the application and selection process. Please notify Human Resources at least three (3) working days prior to the date of need.

Documents that must be associated with this posting:
Resume
Cover Letter
Responses to Required Questions

Documents which can be associated with this posting:


Full Time/Part Time: Full Time

How to Apply
For complete job description and application instructions, visit: jobs.pcc.edu

As an Affirmative Action, Equal Employment Opportunity institution, PCC is actively seeking qualified minorities, women, disabled veterans, veterans and individuals with disabilities to enhance its work force and to reflect the diversity of its student body. Applicants with disabilities may request accommodation to complete the application and selection process. Please notify Human Resources at least three (3) working days prior to the date of need.






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