Admissions Marketing and Communications Coordinator

Wilmington, North Carolina
$45,195 - $50,217
Sep 12, 2017
Institution Type
Four-Year Institution

Vacancy Number: S00613
Working Title: Admissions Marketing and Communications Coordinator
Career Band Title: Public Communication Spec
Location of Workplace: Main UNCW Campus
Competency Level: Journey

Essential functions of this position:
Develop and implement marketing and communications tools to support relationship-building recruitment and for all territories and geo-markets in North Carolina, key out-of-state markets, and underrepresented/diverse groups. Maintain communication outreach to students as they continue through the enrollment funnel, develop communication with high school counselors, and organize and administer calling campaigns to these targeted populations of students.
Collaborate with Office of University Relations on creating and developing print and digital recruitment materials for first year and transfer students. Coordinate and execute all communication plans targeting prospective students at every stage of the recruitment/enrollment funnel, to include written/mailed materials, e-mails and web-based communications, and phone calls. In addition, this role will coordinate and lead the social media team.
Maintain the timing and effectiveness of all planned communication deliveries, including reviewing and monitoring analytics to determine if target markets are receiving the information as planned.
Structure, organize, and access data from the prospect management database for the purposes of reporting and analytics.
This individual will participate in the evaluation of applications and serve as a voting member of the Admissions Committee, and perform other duties as assigned by the Director of Admissions.

N.C. Minimum Required Knowledge, Skills, & Abilities:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be
received from appropriately accredited institutions.
Additional knowledge, skills, and abilities required to perform the essential functions of the position:
Able to demonstrate strong public relations skills
Demonstrated proficiency in written and oral communication; computer competency
Ability to meet critical deadlines
Ability to collaborate with campus personnel
Outstanding organizational skills

Preferred education, professional skills and experience:
Bachelor’s degree; at least three years of previous experience OR Master’s degree; at least one year of previous experience
Experience with communication practices, especially in Higher Education
Experience working with and in higher education areas and extensive knowledge of post-secondary education admissions requirements
Demonstrated knowledge and experience with best practices for recruitment of diverse / underrepresented students
Experience with using web-based Content Management Systems
Supervision experience, particularly of college students
Basic understanding of student information systems including AdmissionPros applications, admissions application policies and procedures, and data analysis

Recruitment Range: $45,195 - $50,217
NC Salary Grade Equivalency: 69
Hours Per Week: 1.0 (40 hours per week)
Months Per Year: 12 Months
Work Days: Monday - Friday
Work Hours: 8:00AM - 5:00PM
Position Number: 8013
Job Posting Date: 09/12/2017
Posting Close Date: 10/06/2017

PLEASE NOTE: To receive full consideration, please be sure you have fully completed the entire application before you apply for this position. Failure to answer all required questions will cause the system to disqualify your application. Due to the high interest in positions at UNCW, we are happy to answer any questions you may have regarding the position if selected for an interview. Thank you in advance for your understanding.
You will be required to attach a cover letter and resume to successfully apply for this position. To receive full consideration, please be sure you have completed the ‘Work History’ section of the application before you apply for this position.
For more info/to apply visit Applications must be submitted through the online application system to be considered.
This position is being recruited at the Journey level. If no applicants apply who meet the required competency and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

EEO Statement:
UNC Wilmington actively fosters a diverse and inclusive working and learning environment and is an equal opportunity employer. Qualified men and women from all racial, ethnic or other minority groups, protected veterans, and individuals with disabilities are strongly encouraged to apply.

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