SOCIAL MEDIA SPECIALIST


SOCIAL MEDIA SPECIALIST
Strategic Communications & Marketing
Classified Represented Position
72.5% - 12 Months

FINAL DATE TO SUBMIT THE DISTRICT APPLICATION AND ALL SUPPORTING DOCUMENTS
TUESDAY, SEPTEMBER 19, 2017 AT 4 P.M.


Monthly Salary Range: 72.5% of $4,416.33 - $5,636.47
Hours/Days to be worked: Monday - Thursday, 10:00 a.m. to 4:30 p.m. & Friday, 11:00 a.m. - 4:30 p.m.

DEFINITION
Under the direction of a District Administrator, the position will be responsible for creating and posting engaging daily content through the college's various social media platforms, monitoring social media channels for relevant content, and be responsible for using social media analytics in order to maximize the District's social medial presence and develop effective strategies to reinforce existing marketing and outreach campaigns.

The position will possess essential responsibilities in content positing, monitoring mentions, and in social media analytics. The position is expected to: locate Pasadena City College (PCC) related mentions and work with the communications and marketing staff to understand and reinforce messaging campaigns; discern relevant, informative, and engaging content; ensures user generated content is not obscene, derogatory, or inappropriate for the forum; develop a social media presence that will respond to all social media inquiries in a timely fashion; utilize social media metrics and best practices to evaluate campus audience engagement, measure reach, likes, clicks, conversions, and what type of content is suited for each individual platform; and makes adjustments based on all gathered information to increase social media audience engagement.

ESSENTIAL RESPONSIBILITIES
CONTENT POSTING:
  • Assists in creating and sharing engaging content.
  • Assists in reinforcing and supporting marketing and messaging campaigns.
  • Assists in developing social media outreach strategies that generate usable/sharable content
  • Communicates essential information to different campus departments.

    MONITORING OF MENTIONS & INQUIRIES:
  • Scans social media for mentions of PCC and PCC related content
  • Shares and validates relevant content of interest from other institutions or influencers.
  • Monitors other institutions' social media postings.
  • Monitors user-generated content.
  • Monitors social media accounts for general questions or direct and private messages.
  • Works with other campus departments and staff to better assist the social media community.

    ANALYTICS:
  • Uses software to evaluate social media effectiveness.
  • Identifies user trends.
  • Adjusts postings or platform usage to maximize audience engagement.
  • Analyzes social media habits to inform the type of content to post and the optimal time for messaging. This job description does not state or signify that these are the only duties that will be performed by the incumbent in this position. The incumbent will be required to follow any other instructions and to perform any other duties requested by his or her supervisor.

    KNOWLEDGE AND ABILITIES
    KNOWLEDGE OF:
  • Social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.) and best practices
  • Social media management software like Hootsuite or Tweetdeck.
  • Social monitoring software like Mention.
  • Graphic design software.
  • Basic photo capturing techniques.
  • Photo editing.
  • Student Services.
  • Social media analytic tools like Google, Facebook, Twitter,
    etc.
  • Data collection and research and reporting methods, techniques, and procedures.
  • Effective oral and written communication skills.
  • Correct English usage, grammar, spelling punctuation, and vocabulary.
  • Interpersonal skills, use of tact, patience, and courtesy.
  • Problem solving and conflict resolution in an academic environment.
  • Modern office practices, procedures, equipment, and software applications.

    ABILITY TO:
  • Research relevant campus events.
  • Scan multiple social media platforms.
  • Discern relevant, informative, and engaging content for the PCC Community.
  • Identify and bring attention to any content management should be aware of.
  • Respond in a timely fashion to all social media inquiries.
  • Communicate effectively both orally and in writing.
  • Interpret, apply, and explain rules, regulations, policies, and procedures.
  • Analyze situations accurately and adopt an effective course of action.
  • Ensure compliance with local, state and federal guidelines, policies, rules, and regulations.
  • Establish and maintain effective working relationships with others.
  • Demonstrate clear evidence of sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students, faculty, staff, and community.

    EDUCATION AND EXPERIENCE
    Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:
  • Associate in Arts Degree from an in Communication, Public Relations from an accredited college or university, or its equivalent; AND
  • 2 years of experience in the field of social media/marketing

    DESIRABLE QUALIFICATIONS:
  • Bachelor's Degree in Communications, Public Relations, or a related field
  • Three (3) years working in a position responsible for a company, institution, or personality's social media presence.

    PHYSICAL ABILITIES:
    This position will require the continuous exhibition of communication skill and the continuous repetitive movement of the dominant hand and fingers - typing and/or writing. The position will seldom be required exhibit mobility.

    ENVIRONMENTAL ELEMENTS:
    The position will continuously work within a moderate office environment and be continuously exposed to quiet noise levels.

    FLSA STATUS:
    This is a exempt position and is subject to overtime.

    LEVEL OF SUPERVISION EXERCISED:
    None.

    PROBATIONARY PERIOD:
    One year.

    SALARY:
    Salary and other terms of employment are competitive. Placement is at Range 47 on the District Classified Represented Salary Schedule which is available online at http://www.pasadena.edu/hr/docs/compensation/PasadenaCity-College-CFT.pdf Not eligible for benefits. Vacation & Sick Time hours are prorated.

    CONDITIONS OF EMPLOYMENT:
  • Successful completion of background and fingerprint clearance and TB screening.
  • Proof of eligibility to work in the United States and signing of loyalty oath per government codes 3100-3109.
  • Meeting applicable eligibility requirements under CalPERS or CalSTRS if you are a current or former member.
  • Board of Trustees approval.

    APPLICATION AND SELECTION PROCESS:
    For full application instructions and position description, visit https://pasadena.csod.com/ats/careersite/JobDetails.aspx?site=1&id=347

    Pasadena City College utilizes an online application process. Hard copy, e-mailed, or faxed resumes are not accepted. You can apply for a position from any computer with Internet access. All materials are submitted electronically through PCC's Applicant Tracking System (ATS) at https://pasadena.csod.com/ats/careersite/search.aspx?site=1&c=pasadena. Applications completed and received by Tuesday, September 19, 2017 at 4:00 p.m. will receive full consideration.

    Please keep in mind the following:
  • If you do not follow the process or your application/resume is incomplete, your information will not be processed.
  • The hiring committee will review, evaluate, and consider applications and supporting materials received by the deadline. Meeting the minimum qualifications for a particular position does not assure the applicant an interview. It is, therefore, important that the application be thorough and detailed. The District may re-advertise, delay, choose not to fill the position, or choose to fill more than one position.
  • While the acceptance of the application packet is done through PCC's Talent Applicant System (ATS), all hiring decisions are made by a hiring committee.
  • Positions are full-time (100%) and “open until filled,” unless otherwise stated. Once applications are submitted they are final. Please carefully review your application and the documents which you are attaching to make sure that they are free from errors and complete. If you require assistance, please contact the Human Resources office at 626-585-7388. Applicants may expect to be notified approximately 4 - 5 weeks following the closing date as to the status of their application.

    SUPPORTING DOCUMENTS:
    For full consideration, all of the following must be submitted along with the online application. An incomplete application packet will not be forwarded to the hiring committee for review.

    1. Cover letter
    2. Professional resume
    3. Other information considered pertinent to the application (optional)

    Note: It is the applicant's responsibility to ensure that all application materials are fully and correctly submitted. All supporting documentation should include position name and/or position number. All materials submitted are for this position only and become the property of the District. Materials, including USB flash drives, compact disks and slides, will NOT be returned, copied or considered for other openings.

    ABOUT THE DISTRICT:
    Established in 1924, Pasadena City College has been serving the San Gabriel Valley for more than 90 years. PCC enrolls more than 30,000 students each semester and offers 60 academic and 72 Career and Technical Education programs. The main college campus occupies an idyllic 53-acre site, while the Community Education Center and Child Development Center are located in separate facilities. The college is renowned for its high student transfer rate, national mathematics and forensic honors, and extensive study abroad offerings. 80% of our students receive the Board of Governor's Fee Waiver which is based upon the federal poverty guidelines. PCC is accredited by the Accrediting Commission for Community and Junior Colleges. For more information, go to www.pasadena.edu.

    MISSION:
    The mission of Pasadena City College is to provide a high quality, academically robust learning environment that encourages, supports and facilitates student learning and success. The College provides an academically rigorous and comprehensive curriculum for students pursuing educational and career goals as well as learning opportunities designed for individual development. The College is committed to providing access to higher education for members of the diverse communities within the District service area and to offering courses, programs, and other activities to enhance the economic conditions and the quality of life in these communities.

    ADDITIONAL INFORMATION:
    The Immigration Reform & Control Act of 1987, Public Law 99-603 requires that employers obtain documentation from every new employee which authorizes that individual to accept employment in this country. This requirement applies to both United States citizens and aliens. Any employee who is unwilling/unable to fulfill this requirement will not be employed.

    Pasadena Area Community College District will not sponsor any visa applications.

    If accommodations are needed for the application process in compliance with the Americans with Disabilities Act, please inform Human Resources.

    It is the policy of the PACCD that all candidates for employment need to be cleared for employment through the process of background check and verification of prior employment, references and credentials.

    Crime awareness and campus security information are available from Campus Police and Safety. (Public Law 101-542)

    The Pasadena Area Community College District does not discriminate in the educational programs and activities operated by the District, or in employment procedures and practices of the District. The Policies of Title IX as developed to date are available for inspection during normal business hours at the District Office at 1570 E. Colorado Blvd., Pasadena, CA 91106.

    The Board of Trustees reserves the right to extend time limits or reinstate the search process at any time. The Pasadena Area Community College District is an equal opportunity employer. The District encourages applications from underrepresented minorities and the disabled.

    PASADENA AREA COMMUNITY COLLEGE DISTRICT
    Equal Opportunity, Title IX, Section 504 Employer

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