Social Media Director

Miami, FL
Sep 07, 2017
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Community College

Job Title Social Media Director
Job ID 996440
Location Wolfson Campus
Full/Part Time Full-Time
Regular/Temporary Regular

Job Details

Job Family
ADMIN - Professional Exempt Contractual (PEC)
$62,300 - $77,875
Office of Communications
Reports To
Director of College Communications
Closing Date
Open Until Filled
FLSA Status
Exempt - Not Eligible for Overtime Compensation

Job Summary

The Social Media Director is responsible for developing and leading the College's social media strategy and related activities. This position coordinates with internal and external stakeholders to enhance and protect the College's online image and reputation, increase brand equity, presence and awareness, build relationships with all stakeholders and promote the College's mission on all social media platforms.This is a Professional Exempt Contractual (PEC) position for which an annual contract reflecting the base salary within the fiscal year (July 1st to June 30th) will be issued after ratification by Miami Dade College's District Board of Trustees.

Duties & Responsibilities

  • Develops and oversees the execution of strategic social media initiatives in support of institutional goals
  • Identifies, creates and curates content of College-wide and other high-level accounts
  • Monitors daily social activity related to the College and engages diverse communities through relevant content, problem solving and customer service
  • Maintains an editorial calendar for key social media initiatives and implements campaigns to build the College's visibility and enhance its reputation
  • Tracks and analyzes metrics to produce regular reports for key stakeholders that cover campaign effectiveness, engagement and general trends
  • Works collaboratively with web, marketing and media relations staff to integrate social media into promotional campaigns and campus, unit and departmental communications
  • Manages and advisory group of account managers to coordinate campaigns, address challenges and cross-promote content
  • Maintains a database of College-sponsored accounts
  • Takes regular inventory of official and unofficial social media sites connected to the college and attempts to rein in unofficial or duplicate sites
  • Communicates and maintains college-wide social media guidelines
  • Acts as College resource for social media utilization, best practices, policy and procedure
  • Prepares budgetary recommendations
  • Monitors, verifies and reconciles expenditure of budgeted funds
  • Performs other duties as assigned

Minimum Requirements

  • Master's degree (M.A. or M.S) in a related field of study such as Public Relations, Marketing, Communications, Business or Advertising and three (3) years of related work experience; or Bachelor's degree (B.A. or B.S.) from a regionally accredited college in a related field of study and seven (7) years of related work experience in communications, online marketing, advertising, customer service or public relations, including a minimum of three (3) years of online marketing or social media experience
  • All degrees must be from a regionally accredited institution
  • Demonstrated ability to assess social media activities and performance, identify strategic opportunities and develop effective programs to advance departmental and institutional objectives
  • Possess advanced knowledge of social media platforms and their respective participants such as Facebook, Twitter, Instagram, YouTube and LinkedIn
  • Possess proficiency in Microsoft Office Suite
  • Possess excellent communication skills (both oral and written)
  • Possess strong project management and organizational skills
  • Ability to work under pressure and set priorities within a fast-paced environment
  • Ability to demonstrate initiative and creativity by consistently generating new ideas
  • Knowledge of college educational philosophy and top management administrative practices and procedures; college curricula and instructional programs
  • Knowledge of the goals, objectives, structure and operations of major college institutions
  • Knowledge and skill in communicating effectively utilizing public relations principles and practices
  • Strategic planning skills to effect change in a multi-cultural environment
  • Strong leadership skills that promote dedication, creativity, innovation and growth
  • Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards and guidelines
  • Knowledge and understanding of College organization, goals and objectives, and policies and procedures
  • Knowledge of photography and use of images and video on social media platforms
  • Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff
  • Ability to work a flexible schedule that may include evening and weekend assignments

Essential Position

  • This function/position has been designated as essential. This means that when the College is faced with an institutional emergency, employees in such positions may be required to remain at their work location or to report to work to protect, recover, and continue operations at the College.