Senior Director Channel Marketing

Employer
Immedia Semiconductor
Location
Andover, MA
Posted
Sep 07, 2017
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Outside Academe


Job Description

Description:

Are you a bright, energetic, passionate person looking to join a world-class consumer tech startup? Then please consider Blink. We are a 30+ person team based in Andover, MA, about 20 miles north of Boston. We are developing battery powered video enabled home security and monitoring products at the dawn of the Internet of Things. We do things fast (raised over $1M on Kickstarter in under 6 weeks), we do things in house (from ASIC design to DevOps to digital marketing to customer care), and we do things well ("5-Star Review Outstanding! Super example of creative thinking and cost-effective development" Amazon Review 5/26/16). We are also led by a founding team with multiple successful exits.

Blink is looking for an experienced Senior Director of Channel Marketing, preferably with B2C and ecommerce experience, to help fuel the rapid growth of one of the fastest growing smart home / internet of things startups.

The ideal candidate for this position will have prior channel marketing experience, specifically in the area of TV, radio, print and broadcast in the B2C consumer marketplace. You will work closely with senior management.

Responsibilities:
  • As Channel Marketing Director you will be responsible for developing, driving and implementing channel marketing activities including brand strategy and development.
  • Strategize and execute around expansion to retail channels
  • Offline advertising strategy and execution including radio, print, and broadcast
  • Creative development of brand assets and advertising
  • Development and execution of consumer events and trade shows
  • Management of Public Relations agency
  • Develop and execute new Product launch plans
  • Implement channel campaigns in order to expand market share and pursue aggressive growth targets.
  • Work closely with all aspects of the business to gather product and channel insights.
  • Understanding changing and differing priorities depending on territories and how these impact channel marketing.
  • A strong understanding of the distribution channels for the industry.


Qualifications:


  • 10+ Years experience in B2C consumer marketing
  • Experience in a start-up environment a big plus
  • Retail marketing experience highly desirable
  • Tech savvy and awareness of consumer marketing trends, strategies, and tools

Required Education:

  • BS or higher degree in Marketing


Company Description
Are you a bright, energetic, passionate person looking to join a world-class consumer tech startup? Then please consider Blink. We are a 40+ person team based in Andover, MA, about 20 miles north of Boston. We are developing battery powered video enabled home security and monitoring products at the dawn of the Internet of Things. We do things fast (raised over $1M on Kickstarter in under 6 weeks), we do things in house (from ASIC design to DevOps to digital marketing to customer care), and we do things well.

(5 Star Review Outstanding! Super example of creative thinking and cost-effective development Amazon Review 5/26/16).

We are led by a founding team with multiple successful exits.


Andover, MA

ddb07fae14

Wed, 6 Sep 2017 06:42:47 PDT

PI99306181