The Communications Specialist will be employed on a part-time, temporary basis to project-manage, coordinate, write and edit Guilford College’s new electronic newsletter (Enews) for external constituents.
Duties and Responsibilities
Create editorial and production calendars and manage deadlines.
Align content with pre-determined Advancement and College objectives.
Make editorial and photographic assignments and ensure completion of work.
Ensure creative, interactive and high quality content for each issue.
Manage, advise, train and coordinate student writing interns and other volunteer writers.
Edit copy in preparation for publishing.
Write copy and take photographs as needed.
Assess effectiveness of this initiative on a regular basis.
Create content for Advancement web pages.
Create content for Advancement social media.
Create content for Planned GIving newsletter.
A bachelor’s degree in a relevant field from a four-year regionally accredited institution.
At least three years professional experience in the communications field.
Ability to project-manage a new electronic communications initiative into being and create a plan and process to sustain it.
Demonstrated understanding of guidelines and deadlines – for example, how and when communications are prepared and delivered, when projects have to be designed, produced and distributed, and recruiting and training volunteers to support various tasks.
Ability to write clearly, accurately and persuasively and to generate content that is “authentically Guilford College” and interesting to a range of constituents.
Ability to edit other writers’ work to maximize their efforts and produce a superior product.
Working understanding and use of social media.
Master’s degree in a relevant field from a four-year regionally accredited institution.
Five to seven years of experience in the communications field, preferably in higher education, ideally in a fundraising setting.
Consideration process to include submission of writing samples and exercise that may include writing a profile of a selected subject, an announcement, a press release and a series of social media posts to ensure the candidate has the ability to write clearly, accurately and persuasively.
Please provide a list of three professional references, including contact information and relationship.