Vanpool Coordinator

Location
Stanford
Posted
Aug 31, 2017
Institution Type
Four-Year Institution


Stanford University

Vanpool Coordinator

Job Number:
76167

Note: Not all unique aspects of the job are covered by this job description

JOB PURPOSE: With minimal supervision, participate in the development and implementation of marketing initiatives that enable programs, services, events and/or products to meet business objectives. Support cross-functional collaboration across the organization.

SPECIFIC DUTIES:
  • Propose and participate in marketing and outreach activities to encourage carpooling and vanpooling among targeted Stanford commuters.
  • Develop marketing and outreach materials to support and encourage carpooling and vanpooling, including posters, banners, advertisements, direct email, and web content.
  • Organize and staff outreach events.
  • Serve as a point of contact for carpoolers, vanpoolers, and ridematching and vanpool vendors.
  • Encourage and facilitate the formation of new carpools and vanpools by connecting potential riders, guiding potential carpoolers and vanpoolers through the process of starting a carpool or vanpool, assisting them with finding members, and providing interested commuters with information about carpooling and vanpooling.
  • Propose and communicate incentives, both those offered by Stanford P&TS and incentives available through cities, counties, and agencies in the Bay Area.
  • Communicate and assist in the development of policies and procedures.
  • Administer the vanpool program, including tracking vanpool membership to make sure that groups are meeting eligibility requirements; maintaining a list of vanpool membership and those interested in vanpooling; performing monthly audits; and submitting invoices for processing.
  • Communicate regularly with vanpool groups, including email and/or phone check-ins and events.
  • Develop or assist in the development of metrics to measure the effectiveness of outreach messages, incentives, promotions, events, and other activities.
  • Function as the department's subject matter expert on vanpooling and ridematching systems/services.
  • Other duties as assigned. CORE DUTIES*:
  • Execute marketing strategies to meet business objectives.
  • Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
  • Write, edit and schedule select marketing communications, which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
  • Manage the design and production of select marketing materials.
  • Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess market opportunities and research market trends.
  • May plan and execute events to support marketing objectives.
  • Monitor and oversee product/program budgets to meet program goals.
  • Coordinate vendor estimates and invoice processing. * - Other duties may also be assigned MINIMUM REQUIREMENTS:
    Education & Experience: Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.

    Knowledge, Skills and Abilities:
  • Previous experience in product, program and/or services marketing.
  • Ability to work independently to meet expected deadlines and schedules.
  • Experience with managing projects.
  • Knowledge of marketing across channels including digital and print.
  • Familiar with market research and data analysis.
  • Creative problem solver.
  • Excellent oral and written skills. Preferred Qualifications:
  • Excellent customer service skills.
  • Excellent presentation skills.
  • Ability to work as part of a team with internal and external constituencies
  • Excellent organizational skills.
  • Proficiency in compiling data, organizing it, and submitting it in the form of reports, analysis, and recommendations.
  • Detail-oriented with a high degree of accuracy.
  • Demonstrated skills in problem solving and facilitating positive, win-win outcomes.
  • Ability to work independently, demonstrating initiative and sound judgment.
  • Experience with or basic understanding of transportation programs and/or Transportation Demand Management (TDM) and/or marketing is desired. Certifications and Licenses: None
    PHYSICAL REQUIREMENTS*:
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully,writing by hand.
  • Rarely sort/file paperwork. * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


    WORKING CONDITIONS:
  • Occasional work on evenings and weekends. WORK STANDARDS:
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://apptrkr.com/get_redirect.php?id=1076938&targetURL=
    Education & Experience: Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.

    Knowledge, Skills and Abilities:
  • Previous experience in product, program and/or services marketing.
  • Ability to work independently to meet expected deadlines and schedules.
  • Experience with managing projects.
  • Knowledge of marketing across channels including digital and print.
  • Familiar with market research and data analysis.
  • Creative problem solver.
  • Excellent oral and written skills. Preferred Qualifications:
  • Excellent customer service skills.
  • Excellent presentation skills.
  • Ability to work as part of a team with internal and external constituencies
  • Excellent organizational skills.
  • Proficiency in compiling data, organizing it, and submitting it in the form of reports, analysis, and recommendations.
  • Detail-oriented with a high degree of accuracy.
  • Demonstrated skills in problem solving and facilitating positive, win-win outcomes.
  • Ability to work independently, demonstrating initiative and sound judgment.
  • Experience with or basic understanding of transportation programs and/or Transportation Demand Management (TDM) and/or marketing is desired. Certifications and Licenses: None
    PHYSICAL REQUIREMENTS*:
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully,writing by hand.
  • Rarely sort/file paperwork. * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


    WORKING CONDITIONS:
  • Occasional work on evenings and weekends. WORK STANDARDS:
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://apptrkr.com/get_redirect.php?id=1076938&targetURL= Education & Experience: Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience.

    Knowledge, Skills and Abilities:
  • Previous experience in product, program and/or services marketing.
  • Ability to work independently to meet expected deadlines and schedules.
  • Experience with managing projects.
  • Knowledge of marketing across channels including digital and print.
  • Familiar with market research and data analysis.
  • Creative problem solver.
  • Excellent oral and written skills. Preferred Qualifications:
  • Excellent customer service skills.
  • Excellent presentation skills.
  • Ability to work as part of a team with internal and external constituencies
  • Excellent organizational skills.
  • Proficiency in compiling data, organizing it, and submitting it in the form of reports, analysis, and recommendations.
  • Detail-oriented with a high degree of accuracy.
  • Demonstrated skills in problem solving and facilitating positive, win-win outcomes.
  • Ability to work independently, demonstrating initiative and sound judgment.
  • Experience with or basic understanding of transportation programs and/or Transportation Demand Management (TDM) and/or marketing is desired. Certifications and Licenses: None
    PHYSICAL REQUIREMENTS*:
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully,writing by hand.
  • Rarely sort/file paperwork. * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.


    WORKING CONDITIONS:
  • Occasional work on evenings and weekends. WORK STANDARDS:
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu. Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

    Job: Marketing

    Location: Land, Buildings and Real Estate
    Schedule: Full-time
    Classification Level:

    To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

    Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






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