Content Marketing Producer



Northeastern University

Content Marketing Producer

Requisition Number: STFR003982

Division/College: Professional Advancement Network

Location: Boston Main Campus

Full-time/Part-time: Full Time

Responsibilities:

The Content Marketing Producer is responsible for creating compelling digital and social media copy that attracts, engages, and supports prospective undergraduate and graduate students at every stage of the marketing funnel—from awareness to application.

The ideal candidate is motivated by a desire to understand the challenges and opportunities facing our diverse enrollment audiences, and develops copy that informs and inspires each segment. The Content Marketing Producer writes in a voice that's consistent with Northeastern University's brand guidelines, while also adapting the tone based on the audience he or she is tasked with targeting.

The Content Marketing Producer has familiarity with search engine optimization and creates accurate, keyword-rich, actionable blog content that delivers results he or she knows how to track, analyze, and optimize on. This candidate also feels comfortable writing in a variety of other formats—from in-depth, well-researched e-books to succinct, attention-grabbing social media updates.

The ideal candidate is proactive, detail-oriented, deadline-driven, and collaborative. He or she works with our marketing and creative teams, as well as key stakeholders and subject matter experts, to strategize how best we can tell the Northeastern story.

Qualifications:

• Bachelor’s degree in communications, marketing, or related field
• 4-6 years of experience in content marketing, copywriting, or journalism
• Portfolio of previous work demonstrating writing and marketing abilities
• Advanced writing, editing, and storytelling skills
• Familiarity with search engine optimization and Google Analytics
• Strong knowledge of content management systems, such as WordPress and Drupal
• Experience creating social media content

Additional Information:


To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern

Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.






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