Digital Media Associate
Digital Media Associate
Job Number: 76147
DIGITAL MEDIA ASSOCIATE One-Year Fixed-Term Position, 100% FTE with Benefits OVERVIEW The mission of the Office of University Communications is to expand global understanding of Stanford's contributions as one of the world's leading research universities, where innovative, world-changing research and teaching occur daily. University Communications provides support and campus leadership in planning, coordination and implementing strategic communication programs that support Stanford University and its teaching, research and service missions. University Communications is the central office responsible for supporting executive leadership; university-wide issues and reputation management; crisis communications; oversight of digital content and top level web and social media platforms; media relations and news services; visual identity and brand management; internal communication to faculty and staff; parent and community communications programs; major publications; and the Stanford Video production studio. University Communications coordinates with communications professionals across the university on communications issues and projects, provides leadership to the Communications Working Group, and advises on communications policy. The Office of University Communications is now accepting applications for a Digital Media Associate to shape the digital engagement strategies and create strategic content for two high-profile internal clients. The position will be 100% FTE with full benefits for a fixed term of one year, with the possibility to extend that term based on clients' desire to continue their engagement with University Communications. Part of an internal “agency” program within University Communications, the Digital Media Associate will be a professional tasked with formulating and executing a high-quality digital engagement strategy on behalf of the Stanford School of Humanities and Sciences, and the Office of Faculty Development and Diversity. Working in service to those clients, the Digital Media Associate will be responsible for: (1) formulating an engagement strategy tailored to clients' key audiences; (2) generating original storytelling elements, such as photographic and video profiles; (3) identifying opportunities to share stories/messages with relevant influencers and target audiences; (4) cultivating advocacy online for clients' programs, initiatives, and events; (5) measuring and reporting program outcomes; (6) identifying opportunities to collaborate with other campus communicators to broaden the reach of client messages; and (7) establishing the practices and infrastructure required to execute against the first six goals. The Digital Media Associate will report to the Associate Director for Digital Media and work in regular consultation with clients, who will establish communications priorities and outcomes desired. Finally, the Digital Media Associate will work in consultation with collaborators on the Digital Media Team to understand best practices as they relate to writing for social channels, rich media, measurement, and related practices. CORE DUTIES:
- Develop a thorough understanding and knowledge of client communications priorities, as well as relevant audiences and networks of influence.
- Drive day-to-day management of client engagement, including using sound judgment to research, write, edit, curate, and/or produce content for client's social media communications channels.
- Manage a year-long storytelling project that will involve scheduling faculty, producing photo/video profiles, interviewing subjects, and post production.
- Photograph and/or video subjects, and edit the content into a final product for publication on university channels.
- Build, grow, and engage digital audiences thorough social media channels, blogs, and the web.
- Manage social listening efforts and report back to clients and management.
- Provide exceptional service to internal clients, proactively anticipating client needs and responding to requests. Represent organization to constituents, campus, and influencers.
- Participate in client meetings and weekly client site visits.
- Compile data, analyze and report on social media use.
- Monitor Twitter, Facebook, blogs, and other social media to identify and engage in conversations of strategic value to clients.
- Acts as internal advocate for digital community efforts, building support for social initiatives among internal stakeholders and driving digital best practices.
- Contribute to overall development and refinement of digital engagement strategy, and to innovative social initiatives.
- May supervise interns, entry-level staff, and volunteers.
- Supports other University Communications initiatives including, but not limited to, emergency communications and issue management.
- Other duties as assigned.
- Elite oral and written communication and storytelling skills.
- Ability to produce stunning photography and videography.
- Adept at editing tools such as Photoshop and FinalCut. Experience with DaVinci Resolve, Smoke, Maya, etc. is a plus.
- Ability to build lasting relationships and strong communities; customer focus.
- Capable of quickly reading and summarizing large volumes of news and conversation on social networks.
- Must be highly organized, showing meticulous attention to detail and an ability to balance multiple projects and competing demands.
- Able to learn and use sometimes buggy new software.
- Knowledge of the web, technology, social platforms, current and future trends.
- Highly organized and creative.
- Ability to work independently to meet expected deadlines and schedules.
- Demonstrated team player.
- Experience using website analytics and social media listening software such as Google Analytics, Radian6, and Sprinklr a plus.
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally assist with carrying and setting up heavy production gear.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the university's Administrative Guide, http://adminguide.stanford.edu
Location: Office of Public Affairs
To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.