Associate Director of Engagement Communications

Aug 28, 2017
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Four-Year Institution

Associate Director of Engagement Communications

Instructions for Applicants:
Please read the following carefully before beginning the online application process.

To be considered for employment at Willamette University, please complete our online employment application. Your application and all required attachments must be submitted for each individual job post that you are interested in applying for. If there is an application deadline, please ensure that your application is submitted by the deadline. Once you submit your application you will not be able to edit your application.

Position Summary:
The Associate Director for Engagement Communications reports to the Associate Vice President for University Relations. The Associate Director serves as coordinator and project manager for communications primarily serving the Alumni and Parent Engagement and Willamette Annual Fund offices with additional support focused on Donor Relations and Campaign communications. This role maintains a strong relationship with the Office of Communications and will also maintain strong relationships with outside communications contractors. The Associate Director will coordinate, edit, author and develop materials for engagement purposes. They will serve as editor of WU News, Willamette University's monthly e-newsletter for alumni.

This position supervises one staff member, the Engagement Communications Associate. The Associate Director is an effective and proactive communicator, project manager and creative thinker who can work on deadline and with a strategic vision.

Essential Functions:
Project Management (60%)

  • Serve as project manager (traffic control) responsible for coordinating and managing the development and production of communications materials (electronic and print) for the units of University Relations (Alumni and Parent Engagement, the Willamette Annual Fund) with additional support focused on Donor Relations and Campaign communications.
  • Maintain close effective working relationships with University Relations and Advancement leadership, the Willamette University Office of Communications, and outside communications contractors.
  • In cooperation with program managers, will help to monitor, evaluate and maintain the appropriate messaging, standards and branding for various segments and populations. Track and ensure that projects align with budgets, policies and procedures.
  • Participates in working groups to assist in the planning, coordination and execution of original communications products and publications related to special events and programs. Helps develop content for informational brochures; reviews and edits drafts of correspondence, reports and brochures for mass distribution; drafts articles and reports.
  • Assists the Associate Vice President in preparing talking points and speeches for special events.

    Program Management (20%)

  • Serves as editor and content creator/coordinator for Willamette University engagement newsletters, including WU News. This requires proactive management of stories and messaging for newsletters.
  • Manages Blackbaud NetCommunity (BBNC) and other tools utilized by the University Relations units focused on communications, including social media. Serves as primary contact for Willamette University, University Relations, with the companies when appropriate and as a resource to campus users. Ensures proper use of said tools.
  • Manages, helps coordinate strategy and maintains the web pages for Institutional Advancement, excluding Planned Giving pages.
  • Works closely with internal and external communications contractors to develop templates and content for tools owned and managed by the University Relations units.

    Staff Management (10%)

  • Manages the Engagement Communications Associate, ensuring strong performance through clear expectations and continual professional engagement.

    Tracking and Reporting (5%)

  • Works in partnership with Engagement Communications Associate to regularly track and report communications statistics.

    Other (5%)

  • Supports Advancement events and priorities.

    Minimum Qualifications:

  • Bachelor's degree required.
  • At least three or more years' experience developing and coordinating marketing and communications materials.
  • Strategic thinker who is creative and willing to think beyond traditional boundaries.
  • Proficient in Microsoft Office Suite. Working knowledge of web design and html. Knowledge of the methods and techniques used in planning and writing for a variety of print and digital communications, including in-depth feature stories. Thorough knowledge of grammar, spelling, punctuation, composition, style and usage, and MS Word and AP Style.
  • An appreciation for and understanding of the value of a liberal arts education.
  • A demonstrated excitement and interest in helping to build and coordinate a communications strategy across the units of University Relations.
  • Demonstrated ability to effectively motivate, train and support staff, colleagues and volunteers.
  • Ability to effectively communicate the value, message and brand of Willamette University.
  • Excellent oral and written communications skills.
  • Ability to maintain a high standard of accuracy and quality under pressure of deadline and with a high level of professionalism.
  • Demonstrated success in work organization, project, and time management.
  • Personal proactive initiative and an ability to manage projects simultaneously, to set priorities and follow-through on projects. Ability to set collaborative goals and to see projects to completion in reflection of goals.
  • Proven ability to work independently as well as collaboratively on a team.
  • Ability to work effectively in a team environment—with a mix of deans, faculty, alumni, parents, students and staff. Excellent interpersonal skills and a strong customer service orientation.
  • Willingness to work evenings and weekends.
  • Must possess a valid Oregon driver's license and have a satisfactory driving record.
  • Successful clearance of a criminal conviction record check.

    Preferred Qualifications:

  • An appreciation for and understanding of the value of a liberal arts education with specific understanding of Willamette University.
  • Prior supervisory experience.
    The Office of Advancement at Willamette University composed of three units: Development, University Relations and Advancement Strategy & Operations. We strive to maintain a highly collaborative, upbeat, and friendly environment. A sense of humor and positive attitude are helpful.

    To learn more about the Office of Advancement, visit

    This is a full-time exempt position. This position is eligible for the University's generous benefits package
    Pay is commensurate with experience, background, and education.

    As part of your online application, you will need to submit the following documents in the "My Experience" and Resume/CV subsection:
  • Cover letter addressing the required/desired qualifications and presenting any other applicant characteristics which deserve emphasis
  • Current Resume
  • As part of the application you will be asked for references, please include contact information including emails.

    Application deadline: Review of applications will begin immediately and will continue until finalists are selected.

    To Apply, visit: