Director of Web Communications

Location
Bronx, New York
Posted
Aug 28, 2017
Ref
595005
Administrative Jobs
Technology
Institution Type
Four-Year Institution

Director of Web Communications

Reporting to the Assistant Vice President for Marketing & Communication, the Director of Web Communications serves as the primary point of contact for all web communications and digital content-related activities at Manhattan College. The position is responsible for the overall management of the College’s website and social media platforms, including implementing content initiatives that that contribute to the achievement of the college’s strategic goals, with primary emphasis on those related to student recruitment, alumni engagement and college advancement. The position has both technical and communication facets.

MAJOR DUTIES AND RESPONSIBILITIES    

Content

Serves as primary point of contact for all academic and administrative departments on web-related issues including site design and development, message strategy and content creation.

  • Oversees the College’s online brand expression and user experience to ensure consistent graphic identity and design sophistication across all electronic products, including website, e-newsletters, multimedia content, and third-party applications.

  • Manages an editorial calendar, in collaboration with staff, that plans out content including web articles, social media posts, videos, photography and press releases.

  • Ensures that all high-level website and social media content is consistently on message and appropriately tells the story of Manhattan College, with special emphasis on promoting our Lasallian mission, New York City location, and diverse academic programs.

  • Reviews and edits all content that campus department web editors put on the website to ensure consistent quality and adherence to web accessibility standards.

  • Supports digital advertising efforts through the creation of landing pages

Technology

 Trains all assigned web editors from each department across campus on how to use the manhattan.edu content management system.

  • Troubleshoots problems in the CMS that web editors experience; works with staff in ITS or vendor to fix problems or find work around solutions.

  • Receives website requests from departments across campus; determines how best to solve their issue within the parameters of the website’s existing framework.  

Analytics

Review analytics for website and social media to determine how users are interacting with the content; implements changes as needed according to user patterns revealed in analytics.

Management

Effectively communicates with faculty, student, administrative, technical and external constituencies to align individual department needs with the overall web communications strategy.

  • Manages the web communications budget within Marketing and Communication department.

  • Works closely with colleagues in ITS to troubleshoot issues.

  • Supervises the work of the Content Manager and Assistant Director of Web Communications.

REQUIRED

 10 years experience

  • HTML & CSS knowledge and familiarity with using Cascade Server CMS

  • Google Analytics and Google Tag Manager knowledge

  • Basic knowledge of SEO and web accessibility standards

  • Knowledge of utilizing social media for professional communications

  • Basic Photoshop and photography skills

  • Writing and editing skills, including AP Style

  • Ability to manage multiple projects simultaneously and meet deadlines

  • High level of initiative and ability to work with minimal supervision

  • Ability to effectively work with colleagues from ranging from executives to student workers

  • Bachelor’s degree in journalism, communications, marketing or similar

Section I:  Scope

Paragraph describing position

Section II:  Responsibilities

Reports to: Assistant Vice President, Marketing & Communication

Supervises:  2 administrators

Special Requirements:

The position is full time, Monday - Friday, 9 to 4:30, needs to be accessible 24/7.

 

Manhattan College is an independent Catholic coeducational institution in the Lasallian tradition. We expect our faculty, administration, and staff to be knowledgeable about our mission and to make a positive contribution to the mission. Women and minorities are encouraged to apply. We are committed to a diverse campus community. AA/EO Employer M/F/D/V