Director of Marketing
Director of Marketing
Requisition Number: STFR003943
Division/College: Professional Advancement Network
Location: Boston Main Campus
Full-time/Part-time: Full Time
Reporting to the Assistant Vice President of Marketing and Recruiting, the Director of Marketing serves an integral role in the growth of enrollments within the professional graduate and undergraduate markets. Working with the Assistant Vice President of Marketing and Recruiting, and other key University leaders, the Director of Marketing is responsible for leading and executing differentiated marketing strategies that drive enrollment, enhance awareness and reputation, and contribute to the overall success of Northeastern University's Professional Advancement Network.
A critical leader on the marketing team, the Director oversees day-to-day management of the enrollment marketing function, including internal and external resources that execute and optimize marketing campaigns, develop messaging and collateral, and create new approaches to the overall marketing experience for prospective students and applicants. The Director is deeply engaged with all aspects of the enrollment function including recruitment and admissions activities, lead nurturing, coaching and sales, marketing operations, and digital strategy. He/she is expected to partner collaboratively with senior leaders in each of these units to contribute to the overall success of lead generation and nurturing efforts for prospective students and applicants. The Director will manage a team of marketing experts who are required to meet aggressive business goals and contribute at a high level across the University.
Working closely with content and creative teams internally and externally, the Director supports the execution of an integrated marketing and communications strategy by developing and implementing strategic messaging for the marketing vehicles and degree programs, aligning messaging to audience needs, and ensuring consistency in branding and graphic identity.
The Director is data-driven in his/her approach to optimization and ensures tracking of information and trends to measure effectiveness of various marketing approaches in meeting enrollment targets. He/she oversees the development of a KPI framework to measure campaign effectiveness, and contributes to an overall enrollment KPI framework to measure results against enrollment goals.
The Director works with a high level of independence, challenges the status quo, offers new ideas and techniques to improve marketing and communications outcomes. He/she embraces new ideas; is innovative, anticipates future needs; shares knowledge, and teaches others to do the same. It is an expectation that the Director is a strong communicator and collaborative partner, able to work up, down and across the Organization.
Key responsibilities include:
Bachelor’s degree with masters preferred. 8-10 years of experience in marketing and communications. Demonstrated success in development and execution of [strategic] marketing plans and programs that leverage a range of outbound and inbound strategies as well as a variety of channels. Excellent written and verbal communications skills and ability to work independently and in a team environment.
Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Strong project management skills and ability to manage stakeholder expectations. Ability to think and act both analytically and strategically. Working knowledge of marketing automation and CRM tools and strategy to achieve lead generation and lead nurture goals. Preference for knowledge of both Marketo and Salesforce.
Proven ability to work with vendors and agencies to produce results. This may include digital agencies, creative agencies, designers, call centers, and/or sales partners.
Prior experience in supervising a team of marketing professionals is required. Ability to work efficiently, creatively and meet deadlines. Demonstrated ability to make decisions and exercise sound judgment. Demonstrate business-like manner and appearance; exercise diplomacy and tact.
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.