Marketing Manager

Employer
AcuTech Group, Inc.
Location
Vienna, VA
Posted
Aug 11, 2017
Institution Type
Outside Academe


Job Description

Responsibilities include:

Lead Generation - Team with sales to develop the appropriate lead generation process and system

Website - Continuous improvement of the website and development of a community site to meet company goals

Content

Review consistency of messaging and improve website to meet companies goals
Build content for new campaigns, nurture tracks and sales enablement on to support multiple campaigns.
Create free resources each month to drive leads and/or other important metrics (examples include eBooks, whitepapers, infographics, guides, etc.)
Write award submissions as needed.
Collaborate with designers, product marketing, sales, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience

Blog

Manage editorial calendar with consistent level of posts
Write or cultivate writers from our industry experts on a wide range of topics for our blog that are engaging while being detailed and technical.
Provide feedback to other contributors, and edit other writers' content
Optimize content for search engines and lead generation through keywords
Conduct analytical projects to improve blog strategies/tactics

Social Media

Create social media calendar & cadence and report to management on a regular basis. (# of posts, engagement, increase in followers, website visits, contacts)
Build and manage the company's social media profiles and presence.
Create shareable content appropriate for specific networks to both spread our brand and our content and links
Listen and engage in relevant social discussion about our company, competitors, and/or industry, both from existing customers and leads and from brand new audiences that don't yet know us
Run regular social promotions and campaigns and track their success.
Work alongside other content producers to help distribute content that educates our audience
Drive consistent, relevant traffic and leads from our social network presence
Explore new ways to engage and new social networks to reach our target buyers

Press - Build a program to provide consistent communication to the appropriate media channels

Analyst Relations - Build a program for consistent communication with industry analysts leveraging the team's global industry leadership and reputation

Events - Team with field organization to manage our global event calendar and coordinate resources

Qualifications:
  • Experience in the safety, security and environmental consulting or technology markets not required, but would be preferred
  • Excellent organizational skills to work independently and manage projects with many moving parts
  • Strong editing skills
  • Ability to work successfully across different departments and teams
  • Efficiently work under pressures, deadlines, and stretch to complete assigned tasks
  • Exhibits great creativity and resourcefulness
  • Ability to communicate insight and ideas effectively
  • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
  • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics
  • Bachelor's degree in marketing, advertising, journalism or communications or equivalent.
  • 3-10 years of related experience

This position is located in Vienna, Virginia but company is open to a virtual office for the candidate that has the right combination of EH & S experience as well

Company Description
AcuTech Group, Inc. (AcuTech) is a successful and rapidly growing consulting firm providing process safety, risk management, security, and emergency management services to governments and industries handling hazardous materials. We offer consulting and training services, as well as software products to assist companies in continuous improvement to their safety, security, environmental, and production practices. AcuTech's clients range from petroleum and petrochemical to food and semiconductor industries, and are in the private and public sectors.

Our services have expanded to new global markets the Middle East, Asia and South America in response to our clients' needs and will continue to grow to assist companies in meeting the challenges of safety and security demanded by ever-changing global circumstances. To help our growth, we are seeking an Administrative and Accounting Specialist for our Vienna, VA office. The position would report to the Business Operations Manager.


Vienna, VA

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Thu, 10 Aug 2017 12:01:31 PDT

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