Outreach & Marketing Coordinator
Outreach & Marketing Coordinator
Humboldt State University
(Job #17-78) Public Affairs/Communications Specialist II, Outreach & Marketing Coordinator, $3,515-5,818/month. Appointments are typically made at the beginning of the salary range. This is a temporary, full-time, 12-month, benefitted position in the Office of Alumni & Engagement.
Under the general direction of the Director of Alumni & Engagement, this position is responsible for marketing and coordinating constituent engagement programs for the University. This includes developing communications content, overseeing and creating social media content, updating websites, and creating other marketing material, often in collaboration with in-house designers. It also includes the execution of local and out-of-area events. The outreach and marketing coordinator works to increase the reach and quality of engagement, with the goal of expanding financial and other support for the University.
Marketing and Outreach
-Develop content and activities that help constituents understand HSU accomplishments and priorities, with the goal of inspiring their participation in strengthening the University. This includes, but is not limited to, mass email communications, membership benefits, targeted programming communications, and storytelling of alumni accomplishments.
-Create marketing campaigns that relate to specific Forever Humboldt programming and communications collateral.
-Plan and maintain an active Forever Humboldt social media presence and collaborate with the official HSU social media coordinator.
-Interact with the appropriate media outlets regarding Forever Humboldt events and programs.
Constituent Engagement and Events
-Serve as a representative of HSU at local and out-of-area events.
-Coordinate and implement constituent engagement programs.
Plan and execute local and out-of-area constituent engagement events.
-Coordinate the work of volunteers and follow up with volunteer appreciation efforts.
Planning and strategy
-Plan and implement longer term and tactical plans to achieve the broader strategic goals of Forever Humboldt.
-Create reports related to events, campaigns, customer service, evaluations, and correspondence.
-Collect and upload data into the Advancement CRM, and pull relevant reports from it.
-Provide excellent customer service to HSU constituents and campus units including campus management.
-Support alumni chapters and clubs, campus departments, and campus special events as needed.
-Process paperwork, follow university policies and procedures, and complete office tasks as necessary to maintain campus connections.
Other duties as assigned
(1) Knowledge of the fundamentals of public affairs and/or media relations, and exposure to marketing and marketing research obtained EITHER through a bachelor's degree covering relevant coursework in these fields, OR through four years of equivalent public affairs or marketing and communications related work experience or training. (2) An additional four years of experience working in marketing, public relations, or event planning.
Knowledge, Skills & Abilities:
-Strong writing and advanced editing skills that enable the quick production of clear and concise written products for internal and external publication.
-Ability to analyze and select pertinent facts and integrate them into written products.
-Strong interpersonal skills to develop and maintain relationships within the university and community and with HSU alumni and donors.
-Demonstrated success working with teams, working with individuals from diverse backgrounds, and in representing an organization in interactions with individuals and groups.
-Thorough knowledge of web communication techniques, vehicles, and formats - to include widely used social media platforms.
-Ability to effectively use web technology to achieve communication goals.
-Working knowledge of and ability to apply standard theories, practices, principles, and techniques related to communications in the public affairs and marketing areas.
-Working knowledge of copyright and other applicable laws pertaining to publications and the media.
-Ability to work independently and cooperatively in a fast-paced, results-oriented environment.
-Ability to multi-task and manage projects with different deadlines.
-Strong customer service skills.
-Ability to maintain confidentiality and exercise good judgment.
-Ability to anticipate, analyze and propose solutions to issues and challenges.
-Ability to lift heavy items.
Demonstrated understanding of marketing fundamentals, and demonstrated ability to develop engaging content for marketing purposes.
Application Procedure: Please note that Humboldt State University now requires application materials to be submitted electronically. If assistance is needed, the Human Resources & Academic Personnel Services office (located in Siemens Hall room 212) has a computer station available and our front office team would be happy to assist you. Qualified applicants should submit electronically the following materials:
-Letter of Interest;
-HSU Employment Application at https://csucareers.calstate.edu/Detail.aspx?pid=62760
-Resume or Curriculum Vitae;
-Contact information for at least three professional references
Submission of the application materials should be sent as email attachments to email@example.com.
Please include your last name and the job # (17-78) in the subject line of the email.
Application Deadline: This position is open until filled. The first review of applications will be Tuesday, August 22, 2017.
HSU is committed to enriching its educational environment and its culture through the diversity of its staff, faculty, and administration. Persons with interest and experience in helping organizations set and achieve goals relative to diversity and inclusion are especially encouraged to apply.
Siemens Hall - Room 211
Arcata, CA 95521-8299
Fax: (707) 826-3625
It is the responsibility of the applicant to provide complete and accurate employment information. Incorrect or improperly completed applications will not be considered for vacancies. Any reference in this announcement to required periods of experience or education is full-time activity. Part-time experience or education - or activities only part of which are qualifying- -will receive proportionate credit. In accordance with applicable Collective Bargaining Agreements, preference may be given to the campus applicants covered by these agreements. However, positions are open to all interested applicants, both on and off campus.
Evidence of required degree(s), certification(s), or license(s) will be required prior to the appointment date. The successful candidate for a position at HSU is required to be fingerprinted through the Humboldt State University Police Department or their local law enforcement agency. The results of the fingerprint process must be received by the university prior to the candidate’s appointment. The cost of the fingerprinting is borne by the university.
Humboldt State University is committed to achieving the goals of equal opportunity and endeavors to employ faculty and staff of the highest quality reflecting the ethnic and cultural diversity of the state. Additional information about Humboldt State University can be found at http://www.humboldt.edu.
Humboldt State University is a Title IX/Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race,religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, protected veteran status, or any other legally protected status.
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.