JOB NO.: 91498-AS

Work Type: Staff-Full Time


Location: Madison

Categories: Marketing, Public Relations

Employment Class: Academic Staff-Terminal

Position Vacancy ID: 91498-AS

Working Title: Advertising and Promotion Specialist



FTE: 100%

Anticipated Begin Date: SEPTEMBER 25, 2017

Term: This position will end on SEPTEMBER 24, 2019.

Advertised Salary:

Minimum $52,000 ANNUAL (12 months)
Depending on Qualifications

Degree and Area of Specialization:

Bachelor's degree required. Specialization in marketing, strategic communications, advertising, or related field preferred.

Minimum number of years and type of relevant work experience:

- 4 years of hands-on experience implementing strategic advertising campaigns
- Experience establishing plans, processes, and metrics
- 2 years experience with paid digital marketing channels and technologies, including search engine marketing (Google AdWords), retargeting, and social media advertising (Facebook, Twitter, LinkedIn, Snapchat, etc.)
-Excellent communication skills, with the ability to explain strategies to internal clients and negotiate with outside vendors to ensure efficiencies in cost
- Demonstrated ability to collaborate and develop productive working relationship with diverse stakeholders and colleagues
- Demonstrated ability to adapt to evolving business requirements and objectives in a fast-paced environment
- Experience handling marketing budgets and forecasting/reporting results
- Experience establishing plans, processes, and metrics
- Proven experience deep diving into performance data on a daily basis, drawing conclusions and make optimizations based on data, including having strong Excel skills
- A knowledge of UW-Madison and/or higher education preferred

Position Summary:

The University of Wisconsin-Madison division of continuing studies is seeking an advertising and promotion expert to support a wide variety of degree programs, certificate programs, conferences, seminars and other noncredit offerings. As part of the Integrated Marketing Communications team, this individual will develop and implement strategies and processes to acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns, as well as traditional print/broadcast advertising. This individual will co-supervise one other marketing position, and work closely with staff involved in web development, mass email, marketing automation. High priority initiatives include the promotion of professional Masters degrees, capstone certificates, online degree programs, and Summer Term enrollment.

Additional Information:

The Division of Continuing Studies is committed to to building a diverse workforce. Members of underrepresented communities are strongly encouraged to apply.
This is a fixed-term terminal 2 year position, with the posibility of converting to a renewable position depending on funding and need.


Leanne Morris
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )

Instructions to applicants:

In order to be considered please apply online and provide a resume and cover letter that demonstrates how you meet the relevant work experience requirements. Please also provide online the namse and contact information for 3 professional references.

Additional Link: Full Position Details

NOTE: A Period of Evaluation will be Required

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

Advertised: Aug 7 2017 Central Daylight Time

Application Close: Sep 5 2017 11:55 PM Central Daylight Time