Director of Media Relations

Director of Media Relations

Union Level:
Department: President
Campus: Stockton
Posting Number: 201301010P
Full or Part Time: Full Time
Number of Months: 12
Work Schedule: Standard and non-standard business hours, must be available (on-call) evenings, weekends, and after hours for emerging, high-risk and emergency situations (24/7) to respond to media as appropriate, some travel required, primarily within state.
Position End Date:
Open Date: 03/23/2017
Close Date:
Open Until Filled: Yes
Special Instructions:

Primary Purpose:
Leads public relations, media relations, and issues/crisis management strategy for the university. Serves as an advisor to the AVP of Marketing and Communications on media relations strategy that elevates the university and its three campuses with local, regional and national media. Has expertise in issues management and crisis communications. Has excellent relationships with print, broadcast and digital media locally, regionally and nationally. Knows how to develop a media relations strategy that is integrated with the university's marketing, internal communications and web/digital strategies. Serves as a senior member of the Pacific Alert Team (emergency management) and as a public information officer and university spokesperson. Supervises media relations staff and has extensive relationships throughout the university and on its three campuses with faculty, staff, students and administrators.

Essential Functions:
1. Leads “earned” print/broadcast/digital media outreach strategy, with responsibility for the quality and effectiveness of news placements, experts lists, media advisories, pitches and other tactics in university’s three markets (San Joaquin, Sacramento, San Francisco regions).

2. Helps guide and coordinate the media efforts of professionals in schools, departments and programs. Develops media training plan and implementation.

3. Oversees and manages university interactions with traditional and emerging media to advance the university’s strategic priorities, including ghostwriting and placing op-eds, essays and letters to the editor, providing FAQs, talking points and other materials for faculty, staff and students, and planning and organizing press conferences and other media events.

4. Regularly measures and reports results of effectiveness of earned media outreach to university leadership and others.

5. Serves as the university’s principal communications spokesperson as determined in partnership with the AVP of Marketing and Communications.

6. Supervises media relations staff, student assistants and interns, assigning or directing work, evaluating performance and recommending professional development plans.

7. Plans, advises and implements strategic media relations campaigns for the university in partnership with the AVP of Marketing and Communications.

8. Oversees the university’s mass messaging system in emergency and crisis situations deploying communications and notifications to all students, faculty and staff.

9. Manages crisis communications and proactively manages reputational issues, under direction of the AVP with other senior leaders. Keeps abreast of social media conversations to monitor emerging reputational issues. Serves as public information officer (PIO) on the Pacific Alert Team and in accordance with FEMA emergency management procedures, and serves on the Pacific Alert Team policy group in the AVP’s absence.

a. Serves as a member of the crisis communications team; duties can range from giving guidance and advice and to writing statements and managing messages during reputational and other crises.

10. Serves on event planning committees and/or is assigned media-related responsibilities for university’s signature events that could attract media interest or involvement, offering public relations advice and guidance. Works in partnership with Special Events Coordinator, Police and Security personnel and others on planning and logistics for on-site media.

11. Provides media training and general publicity and media advice to other university units.

12. Serves as key member of integrated communications team and knows how to effectively collaborate with senior leaders in marketing, internal communications and web and social media to seamlessly advance university with important constituencies.

13. Knows how to effectively develop media relations strategy and annual plans with measurable goals and objectives.

14. Experience managing staff through excellent coaching, training and professional development, including creating defined annual work plan with a set of measurable goals and objectives.

15. Performs other duties as assigned or requested.

Minimum Qualifications:
A bachelor’s degree in communications, public relations, new media, broadcast or traditional journalism. At least 12 years’ experience in media relations, reporting or public relations in an institutional (education, government or nonprofit) setting.

Preferred Qualifications:
Master’s degree preferred.
Skills/Knowledge and Expertise:
  • Advanced skills/experience in planning and executing strategic communications such as brand messaging, media campaigns, reputation management and crisis/issue management

  • Advanced knowledge and proven expertise in media relations outreach and cultivation

  • Comprehensive knowledge and proven expertise in developing robust, measurable media campaigns

  • Demonstrated experience in leading and managing media relations and crisis communications teams

  • Effective relationship builder who can create expansive networks throughout the university with experts at all levels of the organization.

  • Experience cultivating good relationships with reporters at traditional and new media outlets and at pitching and promoting stories and experts.

  • Develops and oversees strategy for university’s online newsroom including content curation

  • Excellent project management skills; able to manage several high-priority projects simultaneously in a heavy volume environment meeting budgets and deadlines

  • Deep experience and understanding of social media and how to effectively use channels

  • Demonstrated interviewing skills and an understanding of how to effectively use videography and photography on mobile devices (cell phones, tablets, etc.) for reporting

  • Thorough knowledge of AP style

  • Impeccable writing, editing and presentation skills including ability to persuade and negotiate

  • Proficient in Microsoft Office; strong knowledge and understanding of Adobe Photoshop and InDesign, HTML and CSS, and Google Analytics.

  • Ability to stay abreast of, learn and adapt to emerging technology.

  • Ability to perform duties using highest level of confidentiality and discretion in sensitive issues

  • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.

    Physical Requirements:
    The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job.
    Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Frequent walking or standing, occasional climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.

    Work Environment/Work Week/Travel
    Work is primarily performed in a standard office environment with use of computer and phone. Work performed during standard and non-standard business hours. Must be available (on-call) evenings, weekends, and after hours for emerging, high-risk and emergency situations (24/7) to respond to media as appropriate. Some travel required, primarily within state. Valid driver’s license required. Incumbent must also be able to meet the University’s fleet rules and be eligible to drive for University business. The University and its insurance carrier reserves the right to exclude applicants based on their driving record.

    Hiring Range: Commensurate with experience, exempt

    To apply, visit:

    Background Check Statement:
    Applicants who are selected as final possible candidates must be able to pass a criminal background check

    AA/EEO Policy Statement:
    University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression or mental or physical disability.