Senior Admission Counselor, School of Business & Nonprofit Management
Department: Office of Graduate and Adult Admissions
Reports To: The position reports to the director of graduate & adult program enrollment management and is a member of the graduate and adult admissions team.
Position Summary: Meets or exceeds annual enrollment goals by partnering with the marketing and recruitment process for North Park’s graduate and adult programs in the specific area of recruitment. This role will work directly with all college offices to increase the prospective student funnel with attendance at college fairs, working ad -hoc events, related travel and directly communicating with prospective students to transition applications.
1. Achieves or exceeds annual enrollment goals set by the director and collaboratively works to increase the prospective student funnel for the School of Business & Nonprofit Management (SBNM).
2. Creates and manages communication strategies for prospective students for SBNM including letters, email, phoning, and personal appointments. Ensures contact with every prospective student via phone or email within 24 hours upon prospect inquiry and in partnership with the assistant director.
3. Creates and implements a communication strategy for prospects and started-not-submitted applicants’ follow-up, and manages the transition of student inquiry into applications. Contacts applicant immediately upon submission of an inquiry and moves them to next steps.
4. Monitors the non-curricular aspects of the general graduate admission landing page/ website, ensuring the website is marketing-oriented, accurate, user-friendly, and responds to prospective student needs. Works with UMC to streamline and maintain these online assets.
5. Plans, organizes, and conducts, at minimum, 1-2 graduate admission information sessions (in-person at various times including some Saturdays and online) at all program locations.
6. Develops corporate relationships to capitalize on large populations of prospective students and possible on-site program offerings. Recommends appropriate promotional mechanisms to target these organizations.
7. Attends college fairs and other off-campus recruitment events developing a travel territory on a regular basis (extensive local, virtual and possible out-of- state). Maintains and promotes one day per week office hours at UCLC campus. Actively seeks opportunities to showcase university programs and initiatives in the wider community.
8. Mobilizes current students and alumni for in-house events (Senior check-out/Homecoming, etc.) to assist in recruitment.
9. Tracks and analyzes prospect enrollment and marketing data and provides enrollment reports to director each week.
10. Willingly works the number and non-traditional hours necessary to successfully recruit working professionals. At a minimum, is available until 7 p.m. two evenings per week, and some (5-6) Saturdays throughout the year.
11. Embodies the spirit of North Park and the Admissions Office by exhibiting a sincere, friendly, service-based attitude with all prospects and colleagues.
12. Serves as a member of the North Park Admissions Team by becoming conversant with all North Park programs for cross-promotion, counseling North Park students who may be interested in areas and programs for multiple schools, and attending admissions meetings.
- Bachelor’s degree required (preferably in business and/or nonprofit management). MBA or Master’s degree in non-profit management strengthens the application.
- Minimum of three years of professional work experience required, preferably in a sales or marketing environment.
- Strong knowledge of web-based marketing, including familiarity with social media platforms.
- Enjoy and be effective at working independently but also must be part of our team.
- Strong customer service orientation.
- Must possess demonstrably excellent written and oral interpersonal communication skills.
- Exhibit sensitivity to the unique needs of adult students.
- Results oriented, data-driven decision maker.
- Self-motivated, entrepreneurial, and detail-oriented.
- Access to own transportation and ability to transport and set-up up displays and manage a travel territory.
- Must be able to work non-traditional hours, including evenings and weekends.
- Personal commitment and ability to effectively articulate North Park’s mission of Christian higher education.
- Knowledge of CRM systems databases, and computer literacy in Microsoft Word, Excel, Outlook.
- Other duties as assigned.
- Professional experience in a higher education setting within graduate and adult populations.
- Conversant with adult learning models.
- Experience in lead generation for student populations.
- Academic advising or student counseling experience is desired.