Director of University Communications (Admin II)

Director of University Communications (Admin II)
California State University, Fresno

The salary is competitive and is negotiable depending on the strength of the qualifications. This is a CSU Management Personnel Plan (MPP) position with an attractive benefits package which includes but is not limited to: a vacation accrual rate of 16 hours per month; 12+ paid holidays; excellent choice of medical, dental, and vision insurance, long term disability coverage, life insurance; and retirement benefits.

University Advancement ensures that a strong and consistent brand inspires and deepens the University's bond with the public it serves. As such, it advances the brand objectives (and ultimately those of the University Strategic Plan) by executing best communications practices.

Reporting to the Vice President for University Advancement, the Director of University Communications is the chief communications officer responsible for internal and external institutional communications. To maintain the positive image and reputation of the University, this position ensures that communications are clear, accurate and of the highest quality and ethics—all supporting the mission to boldly educate and empower students for success. Additionally, the director oversees a team of professionals who work together to produce, disseminate and leverage news and information through media, print, electronic, audio/visual, social media and web-based communications. This leadership role requires outstanding experience in media management, public relations, crisis communication, and social media. Additionally, the incumbent must possess exceptional organizational skills, originality, and mature judgment.

The Director is a member of the University Advancement Executive Team. This managerial position is covered by the Management Personnel Plan. Supervisory duties include: interviewing, selecting, and training employees; directing work and appraising productivity and efficiency for the purpose of recommending retention; handling or recommending resolution to employee complaints and grievances and recommending disciplinary action when necessary; planning and proportioning work among employees and determining the techniques to be used; and determining the types of materials, supplies, or equipment to be used.

Position Summary:
Scope of Responsibilities:
• Provide lead communications counsel to the Office of the President, Cabinet, Deans, Director of University Brand Strategy and Marketing, Communication Specialists, and other campus partners to develop cohesive and effective communication strategies. Direct and organize the University's communications planning and outreach to the campus and greater community in alignment with Fresno State's Strategic Plan and University Advancement's Marketing Plan.
• Respond timely to media and public inquiries and disseminate necessary information. Act as the official campus spokesperson on behalf of the University.
• Develop and execute crisis management communications plans.
• Integrate campus news and leverage content across multiple channels.
• Innovate to expand communication channels and partnerships to connect internal and external audiences to University news/stories.
• Advance the reputation of the University through earned media, management of relationships and media training for campus partners.
• Research and prepare various communications, speeches, op-ed articles, information briefings, and background information sheets for the Office of the President and Cabinet Members.
• Guide, distribute and prepare, as needed, University e-communication from the University President and/or Cabinet Members. Create a nimble ‘newsroom' environment, in which to oversee the selection, writing, pitching, producing and tracking of news stories and feature content.
• Oversee the content strategy and effectiveness of the University's social media outreach.
• Act as the authority on historical matters of the University – news, storytelling, events, policies, fact-checking, matters of sensitivity and lessons learned.
• Develop and execute processes and procedures to help manage and streamline the growing volume of communications content from campus.
• Attend various campus meetings and serve on committees in order to coordinate communications, develop media plans, and support publicity.
• Direct the work of staff and student assistants.

Secondary Duties:
• Membership/Chair various internal and external committees, subcommittees, associations, groups, etc.
• Other duties as assigned

Minimum Requirements - Knowledge, Skills and Abilities:
• Demonstrated ability to build, develop and effectively lead a productive team.
• Outstanding verbal and written communication skills and effective journalistic style.
• Collaborative and open style when working within the division and across campus.
• Track record of trustworthiness and wise discretion that includes circumstances requiring confidentiality. Strong organizational skills with the ability to manage many tasks simultaneously.
• Demonstrated ability to develop positive partnerships with leaders, stakeholders and the media to influence and pursue strategic communication opportunities.
• Strong understanding of and experience in social media as a component of a communications strategy.
• Ability to work extended and unplanned hours.

Minimum Requirements - Education and Experience:
• Bachelor's degree from an accredited college or university in journalism, public relations, or related communications field, and five years of direct, progressively responsible experience in marketing and communications; or,
• Equivalent combination of education and experience.
• Experience and competence in working with culturally diverse internal and exterior audiences.

Preferred Qualifications
• Communications experience in higher education, at a major institution, or from a professional news organization.

Filing Deadline:
Applications received by August 26, 2017 will be reviewed for minimum qualifications and given full consideration by the hiring manager and/or search committee. Qualified applicants received after that date will be forwarded upon request to the hiring manager and/or search committee.

Application Procedures:
Individuals interested in being considered for this position should submit an on-line application and attach the following supporting documents: 1) resume, 2) letter of interest which includes a narrative detailing how the candidate fulfills each of the required and preferred items listed under Qualifications, and 3) names, email addresses and telephone numbers of three references who can provide current assessments of the candidate's qualifications for the position.

Pursuant to Executive Order 883, reasonable accommodation is to be provided upon request from an employee or applicant with disabilities, unless doing so would impose an undue hardship on the campus. What constitutes a reasonable accommodation is to be determined by the campus on a case-by-case basis after it has received the individual's request for accommodation and engaged in an interactive process. Employees or applicants requiring reasonable accommodation should contact Human Resources directly at (559) 278-2032.

How To Apply:
To apply for this or any open position at Fresno State visit our online employment site at:

Other Requirements:
Pursuant to the requirements of the Immigration Reform and Control Act of 1986, any offer of employment is contingent upon verification of individual's eligibility to be employed in the United States.

California State University, Fresno, in conjunction with the CSU policy, requires that the successful candidate complete a full background check (including a criminal records check) prior to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer or continued employment of current CSU employees who apply for posted positions identified as sensitive.

California State University, Fresno annual security report includes statistics for the previous three years concerning reported crimes that occurred on campus, in certain off-campus buildings or property owned or controlled by Fresno State, and on public property within, or immediately adjacent to or accessible from the campus. The report also includes institutional policies concerning campus security, alcohol/drug use, crime prevention, reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report by contacting the Campus Police Department or by accessing the following web site:

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. You can obtain a copy of this Executive order by accessing the following web site:

This position may be a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position may be required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

Other Applicant Information:
Applicants will receive confirmation of receipt of their application materials via automatic email reply. In addition, qualified applicants will receive email notification at the conclusion of the recruitment process.

This is a full-time management position covered by the California State University Management Personnel Plan. Under this plan, employees are subject to management reviews and serve at the pleasure of the University President of that campus.

Equal Employment Opportunity:
California State University, Fresno is committed to maintaining and implementing employment policies and procedures in compliance with applicable state and federal equal employment opportunity laws and regulations. Executive Order 883 prohibits discrimination and Executive Order 927 prohibits harassment, on the basis of a protected status: race, color, religion, national origin, ancestry, age, sex (including gender identity, per HR 2004-12), sexual orientation, marital status, pregnancy, mental disability, physical disability, medical condition and covered veteran status. Retaliation against individuals for complaining about these proscribed conduct, opposing such conduct, or participating in an investigation or proceeding involving such conduct is prohibited by both executive orders.

Further, California State University, Fresno's statement of commitment to equal employment opportunity principles is also found in the various collective bargaining agreements.

General Information:
California State University, Fresno is one of 23 campuses in the California State University System. The University's mission is to offer high-quality educational opportunities to qualified students at the bachelor's and master's levels, and in certain applied disciplines, at the doctoral level. The current student enrollment is approximately 24,000, including a large percentage of students with diverse and culturally rich backgrounds. The University serves the San Joaquin Valley while maintaining deep involvement with the state, nation, and world. California State University, Fresno promotes student learning and community engagement through faculty scholarship and service learning opportunities in collaboration with community organizations, educational institutions, industry, business and government. The University was one of the first U.S. Colleges and Universities to be selected by The Carnegie Foundation for the Advancement of Teaching for its Community Engagement Classification.

Metropolitan Fresno, with a multi-ethnic population of over 600,000, is located in the heart of the San Joaquin Valley on the western edge of the Sierra Nevada Mountain Range. The campus is within driving distance of San Francisco, Los Angeles, Yosemite, Kings Canyon and Sequoia National Parks, the Monterey Peninsula, beaches, sailing, lakes, and numerous ski resorts. Fresno boasts one of the most reasonable housing markets in California and offers a wide array of locally grown fruits and produce.