Engagement Editor

Location
Stanford
Posted
Jul 28, 2017
Institution Type
Four-Year Institution


Stanford University

Engagement Editor

Job Number:
75798

The John S. Knight (JSK) Journalism Fellowships is an international program at Stanford University that champions innovators and entrepreneurs as they reinvent journalism. Each year, we give up to 20 outstanding fellows the resources to pursue and test their ideas for improving the quality of news and information reaching the public and how news organizations engage the community. We work closely with a diverse group of fellows, affiliates, alumni and allies from around the world.

Reporting to the managing director, editorial and operations, the engagement editor will serve as the voice of the JSK Fellowships across social media and manage the program's social media channels every day. As part of our staff of 10 people, the engagement editor will lead efforts to tell the story of how the program, its fellows and its alumni are helping the journalism industry evolve amid rapid technological and cultural change. By collaborating with JSK staff and fellows and other members of the Stanford community, they will increase awareness of the JSK Fellowships and expand strategic communications activities and opportunities for the program.

In this role, the engagement editor will recommend, implement and refine strategies that promote effective digital delivery of content by JSK staff, fellows and partners to target audiences, including the Stanford community, JSK allies, prospective fellows, journalists and journalism leaders. The person in this position is responsible for tracking analytics and compiling regular reports that yield insights on audience engagement that help inform digital strategy, serving as the primary voice of the JSK Fellowships on social media channels and managing daily content scheduling for JSK Fellowships social media channels. Key to this role is the engage JSK's community on digital platforms and social media channels such as Facebook, Instagram, LinkedIn and Twitter to increase the audience for JSK-related content, deepen JSK's interaction with people on such platforms, and generally expand awareness of the JSK Fellowships in the digital world.

Other responsibilities of this position include researching and creating original articles, photos, videos and graphics; covering JSK internal and external events; highlighting the work of fellows and alumni, the expertise of the JSK staff, and opportunities for learning. The engagement editor will advise JSK Fellows and staff on effective use of social media and digital content, collaborate with JSK Fellows and staff and members of the Stanford community on editorial content and social media and stay current on communications, marketing and social media best practices, platforms and tools to inform effective execution of JSK's digital strategy.

Questions for the Applicant

Please submit answers to the following questions as part of your cover letter:

  1. What are the top trends in digital marketing that you believe will most affect the JSK Journalism Fellowships in the coming year?
  2. Describe a social media campaign that you successfully led. What was its impact and what metrics did you use to measure success?
  3. Based on JSK's public social media profiles, what do you see as the strengths and weaknesses of our current outreach efforts?

Please apply early. The application period closes August 20, 2017.

Core Duties
  • Recommend and execute marketing strategies to meet business objectives.
  • Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
  • Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
  • Oversee design and production of marketing materials from inception to deployment.
  • Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
  • Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
  • Plan and execute events to support marketing objectives.
  • Manage vendors/consultants on specific projects.
  • Manage project/program budget(s) and coordinate invoice processing.
  • May oversee interns and other contingent staff; provide staff training.
  • Other duties may also be assigned
Education & Experience

Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience.

Knowledge, Skills and Abilities
  • Previous experience in product, program and/or services marketing.
  • Ability to drive cross-functional groups toward a common goal.
  • Experience with project management and the ability to manage multiple projects simultaneously.
  • Understands how to implement integrated marketing programs across channels including digital and print.
  • Experience with market research and data analysis.
  • Demonstrated problem solver.
  • Excellent written and oral communication and presentation skills.
Additional Preferred Skills
  • Deep understanding of journalism, journalism ethics and trends in the industry.
  • Superior skills in using multimedia software, such as Adobe InDesign, Adobe Photoshop, WordPress and Final Cut Pro.
  • Experience in using email marketing software, such as MailChimp, and managing marketing lists.
  • Mastery of social media platforms, such as Facebook, Instagram, LinkedIn and Twitter, and analytics tools, such as Buffer, that measure engagement on those platforms.
  • Ability to quickly master other tools necessary for effective strategic communications.
  • Experience with digital marketing and data analysis, including paid social media campaigns.
  • Experience with implementing effective outreach programs across multiple channels.
  • Familiarity with Google Docs and Google Drive.
  • Comfort with working in a Mac environment.
Physical Requirements
  • Constantly perform desk-based computer tasks.
  • Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
  • Occasionally grasp forcefully, writing by hand.
  • Rarely sort/file paperwork.
Working Conditions
  • Occasional work on evenings and weekends.
Work Standards
  • Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
  • Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
  • Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.

Final offers of employment are contingent upon successful completion of national criminal background check, national sex offender registry search and, where applicable, driving record.

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.



Job: Marketing

Location: School of Humanities and Sciences
Schedule: Full-time
Classification Level:

To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu

Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.






jeid-9f817635cf37494191dbafa51d2b4ed7