Social Media Specialist

Gainesville FL
Jul 28, 2017
Institution Type
Four-Year Institution
Classification Title:

Social Media Specialist

Job Description:

The Smathers Libraries Social Media Specialist develops and implements the George A. Smathers Libraries’ social media presence, including working in partnership with lead representatives of all accounts representing the Libraries. The Social Media Specialist serves as the primary content creator for the overall Libraries accounts, actively posts to these accounts, interacts with members of the public via social media platforms and analyzes engagement. The Social Media Specialist also designs and delivers training to the Libraries social media account leads.


Manages Libraries Overall Social Media Efforts

  • Actively posts to the overall Libraries social media accounts – Facebook, Twitter, Instagram and any future accounts chosen to be a component to the Libraries’ social media network
  • Implements social media strategies and tactics, builds brand loyalty throughout multiple social networks and ensures that strategies are in-line with appropriate targets, timelines and techniques
  • Prepares reports to track social media metrics, including measures of engagement and reach
  • Coordinates activities/deadlines for marketing and development initiatives and communication programs into social media content/events as suggested by the Director of Communications, library faculty and staff
  • Conceptualizes, develops, designs, and produces short videos; and directs and edits social media projects for the overall Libraries accounts
  • Researches marketplace competitiveness, anticipates trends within the social media platform and identifies opportunities through systematic analysis
  • Establishes or maintains cooperative relationships with representatives of University and community groups for cross promotion opportunities

Coordinates Library Social Media Efforts

  • Collaborates with the Director of Communications and department and unit social media representatives to develop and integrate promotion plans and schedules for content appropriate to programs and initiatives of the Libraries
  • Coordinates and implements cross-departmental and unit social media efforts that will engage members of the UF campus community
  • Communicates regularly with department, unit and University social media staff to engage the UF and external communities with coordinated messages
  • Standardizes best practices and policies across department and unit accounts in order to achieve maximum effectiveness

Organizes Social Media Events/Campaigns

  • Organizes and implements community and social media engagement projects, events and campaigns for the overall Libraries with the Director of Communications
  • Collaborates with and supports department and unit social media staff to organize events and campaigns to create wider audiences
  • Implements social media campaigns for specific collections, projects, units and/or services as requested by Library faculty and staff

Professional Development and Training Delivery

  • Stays current in best practices as established by the University of Florida, and the academic library community
  • Builds expertise in social media platforms, tools, analytics and best practices in the field
  • Consults with library department and unit social media representatives to ensure effective and efficient uses of social media in promoting library services and collections; develops and delivers trainings as well as templates and graphics to share with department and unit social media representatives
  • Discovers and pilots new technologies in social media
  • Serves as a liaison to University media relations with respect to use of social media

Other Duties as Assigned

Serves on library committees and participates in special projects as requested.

Advertised Salary: $23,000 annually (.5 FTE). Actual salary will reflect selected professional’s experience and credentials. Minimum Requirements:

Associate’s degree and four years of experience in an appropriate area of specialization or a bachelor’s degree and two years of experience.

Preferred Qualifications:
  • Experience with social media planning, posting, interacting and analyzing Twitter, Facebook and Instagram posts
  • Experience working in higher education
  • Ability to design targeted social medial engagement for specific stakeholders
  • Experience working in an academic or research library
  • Experience in planning and setting priorities
  • Ability to represent the George A. Smathers Libraries in a professional manner, and interact well with varied constituencies in person and online
  • Demonstrated ability to remain conversant with newly evolving technologies
  • Strong verbal and written communication skills
  • Ability to work collaboratively to accomplish goals
  • Initiative, flexibility, and ability to adapt and work in a rapidly changing academic environment
Special Instructions to Applicants:

Please Note: This is a part-time (.5 FTE) exempt level professional position reporting to the Director of Communications. The flexible schedule is between the hours or 8:00 a.m. – 5:00 p.m. Monday through Friday, and occasional participation in weekend or evening events sponsored by the Libraries.

Applications must be submitted by 11:55 p.m. of the posting end date.

To apply, submit 1) a cover letter detailing your interest in and qualifications for this position; 2) your current resume or CV; and 3) a list of three references including their contact information (address, telephone number, and email).

Health Assessment Required: No