Marketing Manager

Employer
Networking Company
Location
San Jose, CA
Posted
Jul 22, 2017
Jobs Outside Higher Education
Software & Technology
Institution Type
Outside Academe


Job Description

This position is based in San Jose, CA, USA

Overview

The Marketing Manager will be responsible for supporting the director of marketing in the corporate marketing efforts.

Primary Responsibilities:
  • Collateral development and maintenance
    • Works with the sales team to determine collateral requirements (cheat sheets, value propositions, solution briefs)
    • Develops sales support collateral (writing, editing, formatting and updates them accordingly)
  • Supports lead generation efforts
    • Support sales team in activities to promote sales including coordinating meetings, sponsorship opportunities, giveaways, etc.
    • Updating CRM tools with new lead information and assignments
    • Following up with sales team on assigned leads
  • Maintaining databases
    • Downloading and distributing market research reports to the team
    • Create and disseminate weekly reports: lead funnel, industry news, marketing activities, etc.
    • Industry influencer contact database
  • Plan and execute marketing events and trade shows:
    • Identifying, scheduling, and managing all deadlines for tradeshow requirements
    • Coordinate booth logistics
      • Lead design efforts for turnkey booths
      • Establish shipping logistics if shipping existing booth
      • Place orders for any in-booth requirements: badge scanners, electrical, carpet, furniture, etc.
    • Developing schedules and assignments for attending support team
    • Book hotel rooms and register attending staff
    • Managing back-end support for webinars
  • Assist marketing director in interacting with various marketing services, negotiating with them and coordinating contract process
  • Press coordination:
    • maintain a current press and media distribution list
    • keep press and media updated with our latest activities
    • pitch stories
    • Work with SME to meet press deadlines for stories
  • Assist in coordination of product launches: press release draft and/or review, website posting, datasheet updates, posting information to various outlets (website, intranet, Salesforce.com, etc)
  • Researching and ordering marketing giveaways
  • Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Educational and Work Experience:
  • Bachelor's in Marketing, Communications, or like concentration
  • 4 - 6 years industry experience

Required Knowledge and Skills
  • Ability to take project ownership and manage processes and activities
  • Meet deadlines efficiently with a high quality of workmanship
  • Good interpersonal skills and ability to communicate effectively
  • Self-motivated, proactive, enthusiastic and ability to maintain a healthy atmosphere in the team
  • Ability to think critically and make necessary decisions
  • Copy writing with high attention to detail
  • Proficient in Microsoft Office: PowerPoint, Excel, Word
  • Experience with Adobe suite: InDesign, Photoshop, Illustrator
  • Experience with CRMs and marketing automation tools desired, but not required

Company Description
Networking company


San Jose, CA

0601e5b310

Fri, 21 Jul 2017 11:31:14 PDT

PI98768500