Search Marketing Specialist (SEM/SEO)

Employer
INNOVEX
Location
Lincoln, RI
Posted
Jul 22, 2017
Institution Type
Outside Academe


Job Description

Here at INNOVEX, we are a growing technology and marketing organization, and looking to add to our marketing team. We provide marketing services to clients and have a greater need for an Online Advertising expert to manage all online media campaigns for clients and INNOVEX.

JOB DUTIES

The following job responsibilities are intended to reflect the major responsibilities of the job, but do not describe the minor duties or other responsibilities that may be assigned from time to time.

RESPONSIBILITIES
  • Constant review and optimization of online media campaigns, to include:
    • Search advertising (PPC)
    • Shopping campaigns (PLA)
    • Display advertising
  • Building and setting up new campaigns through a platform
  • Supporting sales to provide budget recommendations and research
  • Keyword research
  • Support role for the following Services/Products
    • Web Presence Optimization
    • Search Engine Optimization
    • Reputation Management
    • Online Directories and App Registrations and Optimization
    • Website optimization through keywords

Duties
  • Optimize client's digital ad campaigns in order to maximize ROI
  • Keyword research, bid management, ad placement management
  • Ad campaign set-up and ongoing management
  • Ongoing client communication to insure quality customer service
  • Provide world-class service and support.
  • Constantly monitor customer feedback and satisfaction.
  • Become an expert on the digital marketing and advertising market.
  • Support the team whenever assistance is needed

EXPERIENCE REQUIRED
  • Google AdWords and other similar platforms

ESSENTIAL PHYSICAL-MENTAL FUNCTIONS AND ENVIRONMENTAL CONDITIONS
  • Excellent attitude required
  • Advanced organizational skills
  • Effective communication skills
  • Ability to work independently on multiple tasks
  • Knowledge of digital marketing services
  • Standard computer skills required - including, Social Media, Microsoft Office products, Google Apps, (Salesforce.com experience a plus)
  • Travel to client meetings (locally & regionally)
  • Continued education and training programs

Company Description
INNOVEX offers a wide selection of integrated technology products and services. This includes Office Technology, IT Solutions, Digital Marketing & Digital Signage. We have experts in each field that will analyze your business and develop solutions to make your organization more productive and drive more business. Our Digital Marketing Agency (separate from INNOVEX) is shaping the way businesses connect with their customers. The data-driven inbound marketing approach provides proven and tractable results for maximum ROI. We bring modern, trend-setting web design and trailblazing marketing strategies to local businesses throughout Southern New England. Our agency is dedicated to understanding business objectives and providing results-driven techniques and strategies to help you achieve your marketing goals. We are growing and seeking driven and talented team members!


Lincoln, RI

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Fri, 21 Jul 2017 09:22:17 PDT

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