Marketing Specialist 1
Marketing Specialist 1 - Direct Marketing
Note: Not all unique aspects of the job are covered by this job description
Support annual fund programs through innovative direct marketing strategies and implementation. Develop data drive strategies to execute multi-channel direct response fundraising campaigns in a complex, fast paced, and team oriented environment. With minimal supervision, participates in the development and implementation of marketing initiatives, enabling programs, services, events and/or products to meet business objectives. Vendor coordination. Support cross-functional collaboration across the organization. DIRECT MARKETING:
The Direct Marketing team provides multi-channel integrated marketing support for Stanford University's Office of Development. Team members work in close collaboration with schools and units across campus to achieve school and unit annual giving revenue goals. CORE DUTIES*: Execute marketing strategies to meet business objectives.
Implements marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Write, edit, and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, social).
Provide project management assistance in design and production of marketing materials.
Conduct competitive benchmarking and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends.
Help plan and execute events to support marketing objectives.
Coordinate with vendors/consultants on specific projects.
Assist with product/program budgets and coordinating vendor estimates and invoice processing.
* - Other duties may also be assigned MINIMUM REQUIREMENTS: Education & Experience: Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience. Knowledge, Skills and Abilities: Previous experience in product, program and/or services marketing.Ability to work independently to meet expected deadlines and schedules.Experience with managing projects.Knowledge of marketing across channels including digital and print.Familiar with market research and data analysis.Creative problem solver.Excellent oral and written skills. Certifications and Licenses: None
PHYSICAL REQUIREMENTS*: Constantly perform desk-based computer tasks.Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.Occasionally grasp forcefully,writing by hand.Rarely sort/file paperwork. * - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
WORKING CONDITIONS: Occasional work on evenings and weekends. WORK STANDARDS: Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu. Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
Location: Office of Development
To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.