Commute Options Manager

Princeton, NJ
Jul 18, 2017
Institution Type
Four-Year Institution

Requisition # 2017-7776
Department Transportation & Parking Svcs
Category Campus and Auxiliary Services
Date Posted 2 months ago
Full-Time / Part-Time Full-Time
Application Deadline


Princeton University currently has enrolled approximately 7,900 students (5,300 undergraduates and 2,600 graduate students) and employs approximately 6,100 benefits-eligible employees. The University Services division is made up of seven units: Campus Dining; Campus Venue Services; Conference and Event Services; Housing and Real Estate Services; Print and Mail Services; TigerCard, Transportation and Parking Services; and University Services Administration.

TigerCard, Transportation and Parking Services (TTPS) supports the University's parking and campus transportation programs. TTPS is responsible for all Transportation Demand Management (TDM) programs—including the transit commuter programs, bike and carshare programs, car and vanpools—as well as assigning and permitting University parking, event support, parking enforcement, and the campus shuttle system. The department manages the University's ID/one card, TigerCard, system for students, faculty, and staff enabling access to buildings, dining options, and selected retail operations.

Reporting to the Deputy Director of TigerCard, Transportation and Parking Services (TTPS), the Commute Options Manager will promote alternative transportation options in support of the TTPS mission and the University Campus Planning effort by implementing and evaluating targeted marketing strategies and creating individualized commute plans for faculty, staff, and students.

This position serves as program manager, responsible for the day-to-day administration and long-term success of Transportation Demand Management (TDM) at Princeton. The Commute Options Manager will oversee and deliver multiple ongoing campus outreach and marketing campaigns to present transportation choices to the University community. The successful candidate must possess and develop a strong understanding of the functions of TTPS and the broader transportation network in the Central New Jersey and the greater Philadelphia and New York areas. This position will also manage TTPS social media and other traditional and web-based communications tools.

The Commute Options Manager will work closely with the TTPS Director, Customer Service Manager, and the Data Analyst and Technology Manager to deliver services collaboratively, leveraging new opportunities to promote TDM that emerge among workgroups.

A full job description will be furnished prior to interview.


Program management and administration: Develop and oversee the departmental outreach program to promote TDM campus wide. Build successful working relationships with campus partners. Identify and take advantage of strategic marketing opportunities based on thorough understanding of University structure, policies, and seasonal flow of major activities and events. Work with all departments and cross sections of University community to effectively reach Princeton commuters that are most likely to change behavior, as determined by the TPS Intelligence Report. The manager, working with the data analyst, will create metrics to gauge success and institute a data supported process for decision making and program recommendations. Create and administer pilot programs and interdepartmental initiatives, such as recognition opportunities for TDM participants. Working with the Data Analyst and Technology Manager, monitor program performance and maintain dashboards for reporting to TTPS Deputy Director, Director, and other campus partners as required.

Communications and marketing: Implement communications strategies and tools to promote TDM and alternative transportation options in support of TTPS mission and the campus plan goals, including social media, blogs, presentations, email messages, and printed materials.

Commuter and trip planning assistance: Develop processes for creating individualized trip plans to help faculty, staff, and commuting students find lower carbon, alternative transportation options. Serve as TTPS point person and provide one-on-one counseling for members of the University community seeking assistance with commute or other transportation issues. Make staff-level contacts at local, regional, and state transit and planning agencies to ensure TTPS is up to date on all transportation options, as well as changes in service impacting commuters.

Special projects: Actively participate as a member of the TigerCard, Transportation and Parking Services leadership team on departmental issues. Works on special projects as assigned.

Please Note: This is a three year, benefits eligible position.


  • Bachelor's degree.
  • At least 3-5 years of experience in customer service, marketing, or a related field.
  • Experience with public speaking and making presentations to a variety of audiences.
  • Experience with Social Media, blogs, and digital advertising.
  • Demonstrated excellence with written, oral, and interpersonal communication skills in an educational or customer-service setting.
  • Strong initiative, self-motivation, and the ability to work both independently and as part of a team.
  • Demonstrated ability to work with complex confidential information and/or issues using discretion and judgement.
  • Demonstrated organizational skills to handle several projects simultaneously, accommodate shifting priorities, and meet deadlines.
  • Demonstrated ability as a strategic thinker and implementation of programs.
  • Experience working collaboratively with multiple departments or stakeholder groups in a complex and diverse organization/environment.
  • Experience using data as a decision making tool.
  • Demonstrated ability to work effectively in a diverse environment.
  • Proficiency with standard Microsoft Office suites including Word, PowerPoint, Excel, and Access.

  • Advanced degree or related experience in behavior change and related communications.
  • Experience in higher education or transportation and parking industry or a related/equivalent organization.
  • Proficiency in production and design software for marketing and promotional materials.
  • Experience in event organizing, specifically open houses and events designed for public outreach/engagement.


Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. EEO IS THE LAW

Salary Grade

ADM, 050

Standard Weekly Hours


Eligible for Overtime


Benefits Eligible


Essential Services Personnel (see policy for detail)


Comments Related to End Date

3 year term position

Physical Capacity Exam Required


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